Valerie Menard

Valerie Menard is a freelance writer and published author with 16 years of reporting about the auto industry for Latino publications.

Baja Desert Championship to Air on El Rey Network

 Noticias  Comments Off on Baja Desert Championship to Air on El Rey Network
Jun 162017
 

Photo Credit: Art Eugenio

AUSTIN, TXEl Rey Network will air the “Baja Desert Championship: San Felipe 250,” hosted by Baja Champion Tavo Vildosola, professional BMX rider Mike Escamilla and car artist Cherry Martini, on Sunday, June 18 at 5:30pm EST.

A Mexican professional off-road racer and entrepreneur, Vildosola will share expert knowledge and enthusiasm for all things off-road has made him an international fan favorite whether he is behind the wheel of a SCORE Trophy Truck, a TV microphone or both. With over 16 off-road racing championships, he is also the CEO of Mexicana Logistics and as worked on occasion as guest co-host for the CBS SPORTS Network’s SCORE International Off-Road Racing

Tavo Vildosola

Escamilla spent the last 25 years changing the sport of bmx and traveling all over the world. From setting Guinness world records on his bike, being a New York Times photographer, and a Hollywood stuntman, Escamilla  has crashed and exploded all over the silver screen in some of your favorite movies like Captain America Winter Solider, American Sniper, and Guardians of the Galaxy Vol.2.

El Rey Network, a 24-hour, English-language lifestyle network targeting “Strivers,” viewers who hold strong core beliefs about the importance of family, independence, hard work, craftsmanship, and legacy and founded by maverick filmmaker Robert Rodriguez, will air the entire 2017 SCORE off road series, which will also include the historic SCORE Baja 1000 Fiftieth Anniversary race that takes place in November and covers over 1,300 miles between Ensenada and La Paz.

The legendary SCORE Baja 1000 has attracted the world’s best racers and teams to participate in what has been described as the “Top Motorsports Event” in the world. “Baja Desert Championship” is built around the races, and includes the stories of racers and teams in each division. People from all walks of life modify or build their own vehicles to join the race, including motorcycles, stock Volkswagen, production vehicles, buggies, trucks, and custom fabricated race vehicles. The modified cars, extreme conditions, terrain and speed lead to captivating drama and suspense.

Mike Escamilla

All races in the four-race 2017 SCORE off road series, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the SCORE Baja 1000 from Las Vegas Motor Speedway will air for the first time on El Rey Network.  The spectacular shows feature not only SCORE Trophy Truck coverage, but also top action and highlights from many other classes of trucks, cars, UTVs, motorcycles and quads – making sure that the most exciting footage and most compelling stories continue as part of each race event broadcast.

Capping off the 2017 broadcast season, the SCORE Baja 1000 broadcast on El Rey Network will air as a two-hour special.

ON THE AIR

2017 El Rey Network

  • SCORE San Felipe 250
  • SCORE Baja 500
  • Rosarito Beach SCORE Desert Challenge
  • SCORE Baja 1000 Qualifying @SEMA SCORE Baja 1000 Experience
  • SCORE Baja 1000 (two-hour special)

 

 

Vehicle Launch: 2017 Hyundai Ioniq Hybrid, Electric, and Plug-in Hybrid

 Launches  Comments Off on Vehicle Launch: 2017 Hyundai Ioniq Hybrid, Electric, and Plug-in Hybrid
Jun 092017
 


Like it or not (Mr. President), the clean energy train has left the station, which means alternative fuel vehicles will continue to arrive at a dealership near you. This year Hyundai bolstered that prediction with the introduction of its all-new hybrid, the 2017 Ioniq. Latino Traffic Report recently attended the regional launch in Durham, North Carolina to drive not one, not two, but all three versions.

Rather than wait years to complete the lineup, Hyundai will build three powertrains on one dedicated platform, the Ioniq Hybrid, Electric (with a range of 124 miles), and a Plug-in Hybrid (available in 2018). All three were at the launch where they performed nicely, and like the name, a cross between “ion and unique,” the Ioniqs displayed distinctive good looks.

Ioniq Electric

I appreciated its sporty accents, like LED daytime running lights, and while the arched roofline may resemble that of other hybrids, it’s a functional necessity to maximize aerodynamics and achieve an industry-leading 0.24 coefficient of drag.

According to WardsAuto, in the United States, “Total EV sales grew to 79,915 units from 72,374 in 2015. Plug-in hybrid electric vehicle (PHEV) sales, counted in a separate category, totaled 71,329 units, up 63 percent from 43,815 in 2015, and hybrid sales totaled 373,359 units in 2016, up from 341,792 in 2015.” Hyundai believes that millennials will energize the market further, increasing sales, according to Brandon Ramirez, senior group manager, product planning at Hyundai Motor America.

A recent addition to the segment, the Ioniq gets the benefit of bringing up the rear, improving on what the first hybrids started, like offering the best combined fuel economy in its class, 58 miles per gallon (mpg) with the Ioniq Blue trim (non-Blue trims should achieve 55 mpg combined). At the launch, I averaged 51 mpg with the Ioniq Hybrid Limited trim. A new 1.6-liter direct-injected Atkinson-cycle four-cylinder engine powers the Ioniq Hybrid and Plug-in Hybrids, delivering an estimated 104 horsepower and an estimated 109 lbs.–ft. of torque. On the Hybrid, it’s matched to a quick-shifting six-speed double-clutch transmission, an electric motor that delivers an estimated 43 horsepower with an estimated maximum torque of 125 lbs.–ft., and a 1.56 kWh lithium-ion polymer battery (with a lifetime warranty). With an 8.9 kWh lithium-ion polymer battery, the Plug-in Hybrid provides an all-electric range (before the gas-powered engine kicks in) of more than 27 miles while the Ioniq Electric offers an estimated driving range of 124 miles with a 28 kWh lithium-ion polymer battery . Mated to a single-speed reduction-gear transmission, the electric motor has a maximum output of 118 horsepower and 218 lbs.–ft. of torque. The Ioniq Electric has an EPA-estimated 136 miles per gallon gasoline equivalent (MPGe) rating, better than any electric vehicle sold in the U.S.

Range anxiety plus the length of time needed to charge can discourage potential buyers. The Ioniq may offer some solutions. Charging the Ioniq Electric to 80 percent should take approximately 23 minutes using an SAE Combo Level-3 DC, 100 kW fast charger. An integrated In-Cable Control Box also allows drivers to charge their Ioniq using a standard household electric socket.

Enhancing the car’s fuel efficiency and dynamic driving characteristics, the driver can select either SPORT or ECO modes. On the launch, the SPORT mode did add oomph but it was the Plug-in Hybrid and Electric models that offered noticeably smoother rides.

The Ioniq reflects a deeper commitment to green from Hyundai with its use of recycled or ecologically-sensitive materials, like interior door covers made of plastic combined with powdered wood and volcanic stone.

Innovations continue on the inside with a seven-inch TFT instrument cluster that displays all gauge functions and Hyundai’s Blue Link connected car system, which is standard on the Electric model for three years. Placing the battery underneath the rear seats also adds extra passenger space on the Ioniq hybrid, an estimated 122.7 cubic feet and best-in-class cargo of 26.5 cubic feet, plus it gives the Ioniq a lower center of gravity for better road hugging. Handy features, like a rearview camera are standard, but safety technology, like a blindspot warning system, remain optional, even on the more expensive Electric model.

Looking to the future, Hyundai and the all-new Ioniq will continue to attract consumers to the green car segment. Pricing for the Hybrid and Electric (pricing for the Plug-in was not available) models should start at $23,035 and $30,335 respectively, and the Electric will be eligible for government tax credits of $7,500, according to the IRS.  

Ioniq Hybrid

 

SUV Review: 2017 GMC Acadia

 GMC, Reviews  Comments Off on SUV Review: 2017 GMC Acadia
May 302017
 


On college campuses across the country, May is moving month. For the parents of these college students, this is when a Sport Utility Vehicle (SUV) can earn its sticker price. While moving my niece from Bryan, TX to San Antonio to attend the University of Texas at San Antonio, I had the opportunity to test the cargo-carrying ability of the redesigned 2017 GMC Acadia AWD SLT-1 for Latino Traffic Report. We took full advantage of every cubic foot of available cargo room the SUV had to offer.

As the word implies, a redesign starts on the outside and the all-new Acadia displays a more refined look with a dimensional grille, wraparound halogen headlamps, and standard LED lighting. GM invested $167 million at the Spring Hill, Tenn. assembly plant to support production of the 2017 Acadia and additional vehicles.

While SUVs aren’t known for their fuel efficiency, the new Acadia is 700 pounds lighter, which should help stretch a gallon of gasoline a little farther.

A 2.5-liter inline four-cylinder with direct injection and variable valve timing is new for 2017. It offers an EPA-estimated 26 miles per gallon (mpg) highway for front-wheel drive models. The test model, however, came with all-wheel drive and the optional 3.6-liter V6 engine that produces 310 horses and 271 lb.–ft. of torque and has a city/highway EPA estimated fuel efficiency of 18/25 mpg. During the weeklong loan that included a 185-mile road trip, I averaged 32.4 mpg on the highway and 17.2 in the city.

The test model also included the All Terrain package with badging throughout, an advanced Active Twin Clutch AWD system, 20-inch aluminum wheels, a cargo management system, and seating for five. While the Acadia can offer seating for seven, the All Terrain package replaces the third-row of seating with covered storage bins and a cargo management system in the rear cargo floor. For this trip, we focused on storage above the floor. The second row deployed easily to expose 79 cu. ft. of cargo space. We had room for multiple boxes and bags, but most impressive, was that the Acadia also fit a twin mattress. We didn’t need to tow but if we had, the Acadia included a Trailering Package ($650) that gives it a maximum towing capability of 4,000 pounds.

All Terrain models are also distinguished with a body-color grille surround, black chrome trim and unique wheels on the outside.

The user-friendly GMC IntelliLink system has been enhanced to include phone integration technology via Apple CarPlay and Android Auto compatibility. The test model also included navigation, a 4G LTE WiFi hotspot, OnStar, and SiriusXM Satellite radio for three months, as well as a panoramic sunroof. The shade, however, snaps back with some force so little fingers may need to beware.

Other standard convenience features on the Acadia include cruise control, keyless open and start, a rear vision camera, remote keyless entry, and a leather-wrapped steering wheel.

Safety features will always matter, particularly on a family vehicle like the Acadia and GMC features two new standard technologies—a Rear Seat Reminder that alerts the driver to check the seat before locking the car and the Teen Driver system that allows parents to program the Acadia to allow certain features to encourage safer driving. It prevents certain safety systems from being turned off and even provides parents with a report on their teen’s driving habits.

More common safety technology, like a blind spot monitor and rear cross-traffic alert, are available on the SLE-2 trim and are standard on the SLT-1 trim and above. Advanced technology like forward collision alert and the safety alert seat that vibrates to warn the driver, come with the Driver Alert Package II, standard only on SLT-2 and Denali trims.

The starting price for the 2017 GMC Acadia is $29,995. The as-tested price, that included several packages, came to $47,465.

: The Acadia offers the versatility and convenience that’s expected of an SUV.

No: Safety features, like a blind spot monitor, should be available across the lineup and not just reserved for higher trim levels.

Volkswagen Recalls Certain 2017 Audi Q5 Models

 Recalls  Comments Off on Volkswagen Recalls Certain 2017 Audi Q5 Models
May 232017
 

 

Latino Traffic Report has learned that Volkswagen Group of America, Inc. (Volkswagen) is recalling certain 2017 Audi Q5 vehicles. Due to a manufacturing defect within the gearbox, despite selecting the Park position, the vehicle may still unexpectedly roll, if the parking brake is not applied, increasing the risk of a crash.

Audi will notify owners, and dealers will replace the gearbox in the affected vehicles, free of charge. The recall is expected to begin in May 2017. Owners may contact Audi customer service at 1-800-253-2834. Volkswagen’s number for this recall is 37K6.

Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Chevrolet Sees Spike in OnStar Spanish Requests

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May 202017
 

More than 25,000 Chevrolet owners route directly to Spanish-speaking advisors when they push the blue button.

Latino Traffic Report has learned that Chevrolet owners are expected to use OnStar’s Spanish-speaking advisor team more in 2017 than any previous year. OnStar has provided Chevrolet owners with a dedicated Spanish language team for more than 10 years to help with everything from directions to emergency services. Last year, more than 1,000 Spanish-speaking Chevrolet drivers pushed the blue OnStar button in the United States every single day, an increase of 30 percent from 2013. Chevrolet already has seen nearly 100,000 blue button presses in the first quarter of 2017 and expects these numbers will continue to climb in 2017.

Spanish-speaking OnStar advisors speak to drivers in all 50 states, with the highest volume of calls from Texas, California, Florida, Illinois and Arizona.

“We understand that not all Chevrolet owners speak English fluently or at all, but we didn’t want that to be an obstacle in providing them with the same service we offer all OnStar customers,” said Terry Inch, executive director of GM’s Global Connected Customer Experience. “As a result, OnStar has a dedicated team of advisors who can help Spanish-speaking customers keep safe, connected and ready for the road ahead.”

Chevrolet owners can have their OnStar requests routed to a Spanish-speaking advisor if they prefer. More than 25,000 Chevrolet owners are currently routed directly to OnStar’s Spanish-speaking advisors when they push the blue button. There are two ways to sign up for Spanish-language assistance. Chevrolet owners can ask a dealer to enroll them at the time of purchase by pressing the blue OnStar button, prompting a welcome call. During that call, the new owner can request that all future blue button presses route straight to the Spanish team. Existing Chevrolet owners with an active OnStar account can also press the blue button and make the request to transfer to a Spanish-speaking advisor on a case-by-case basis or automatically for every call.

“Across the board, our data tells us that Spanish-speaking customers are well-informed when it comes to in-vehicle technology,” Inch said. “In addition to using OnStar core services, we’ve seen that Spanish-speaking customers are likely to use the myChevrolet mobile app to remote start their vehicles, lock their cars and even check their vehicle’s diagnostics.”

The OnStar Basic Plan is available for five years at no charge on all new Chevrolet vehicles. Any Chevrolet owner with a 2011 or newer equipped vehicle can also receive three free years of the Basic Plan by hitting the blue OnStar button and asking for “Three Years on Us.” The Basic Plan includes access to select features in the myChevrolet mobile app, Dealer Maintenance Notification and Advanced Diagnostics.

Car Review: 2017 Acura TLX

 Acura, Reviews  Comments Off on Car Review: 2017 Acura TLX
May 152017
 


Acura recently unveiled a 2018 redesign of the Acura TLX at the New York International Auto Show, but the 2017 version still has life in it and Latino Traffic Report recently took the TLX 3.5L Advance for a ride.

The five-passenger TLX offers a sports-sedan blend delivering athleticism and premium refinement. Looking better than it has for a while, its signature Jewel Eye LED headlights, standard on all models, set it apart, while offering excellent illumination. LED lighting can also be found on the taillights, above the license plate and as accents on the side mirrors.

Powered by two high-output direct-injected i-VTEC engines, the test model came with the 3.5-liter V6 with Variable Cylinder Management. It was matched to a nine-speed automatic transmission, one of two available transmissions. It was also equipped with one the latest iterations of Acura precision-handling technologies—Precision All-Wheel Steer (P-AWS)—and paddle shifters for added sportiness. A 2.4-liter four cylinder engine, an eight-speed Dual Clutch transmission, and Super-Handling All-Wheel Drive are also available.

While the four-cylinder offers the best fuel economy, the TLX with the 3.5-liter V6 with P-AWS has an EPA fuel-economy rating of 21 miles per gallon (mpg) in the city and 34 mpg on the highway. I averaged 34.2 mpg overall, but on the highway, the average mpg reached 36. Like it’s siblings,

Electronic Gear Selector

the TLX lacks a shift knob and utilizes push buttons, or an electronic gear selector, in the center console instead, which can be a little unnerving, i.e. you don’t want to push the wrong button at the wrong time. The test model also included the Integrated Dynamic System with Econ, Normal, Sport, and Sport S drive modes. The Sport S mode really revved its performance with added power and tightened handling.

When you step up from a Honda to an Acura, you might expect a little more bells and whistles. You can get ’em, but at a price. TLX models with the 2.4-liter engine can be upgraded to the Technology package and models with the 3.5-liter engine can add Technology or the line-topping Advance Package. Both were included on the test model. The Technology package brought essential features like blind spot information, forward collision warning, and a rear cross traffic monitor, as well as convenience features like perforated leather seating, navigation with voice recognition, the AcuraLink communication system, and Acura ELS Studio premium audio.

The Advance package added Collision Mitigation, Adaptive Cruise Control, ventilated front seats, and front and rear parking sensors, among other features.

All TLX models come equipped with Siri Eyes Free technology that allows the driver to use the features of Siri using familiar voice commands, when paired with a compatible iPhone. Other standard features include the multi-view rear camera, cruise control, Multi-information Display, USB Audio Interface with iPod Integration, Bluetooth streaming audio, keyless access, heated leatherette front seats, and a 60/40 split fold-down rear seatback. Oddly, Bluetooth Hands-Free Wireless telephone is not standard.

Pricing for the 2017 TLX starts at $32,950. The as-tested price came to $43, 540.

: The 2017 TLX Advance offered a sporty ride with a big list of features.

No: Some of the available features should be standard, e.g. blind spot monitor, Bluetooth telephone.


Most and Least Dangerous States for Teen Drivers

 Noticias  Comments Off on Most and Least Dangerous States for Teen Drivers
May 102017
 


Motor vehicle accidents are the leading cause of death for teens in the United States, but the way in which states and parents regulate teen behavior can have a huge impact. Latino Traffic Report has learned that a new analysis by CarInsurance.com found safe driving environments for teens vary greatly by state, with Maryland and New York ranking among the safest.

In contrast, Montana and North Dakota have the most dangerous driving environments for teens.

The safest states for teen drivers are:

  1. Maryland
  2. New York
  3. Pennsylvania
  4. Connecticut
  5. Massachusetts

The most dangerous states for teen drivers are:

  1. Montana
  2. North Dakota
  3. Kansas
  4. Wyoming
  5. Alabama

This is the second year that CarInsurance.com performed this analysis. Maryland and Massachusetts are the only states from last year’s top three to again make the top three this year (Massachusetts and Alaska were first and third respectively last year).

Montana and North Dakota are again the bottom two states this year. Last year, Louisiana joined them as third from the bottom.

To identify the best and worst states for teen drivers, CarInsurance.com analyzed five teen-driving metrics:

  • Number of teen driver fatalities per 100,000 population
  • Effectiveness of Graduated Driving License (GDL) components
  • Teen drinking and driving rates
  • Teen emailing/texting and driving rates
  • Average annual insurance costs for teen drivers

Results this year compared to last year

New winner this year:

  • Maryland topped our list this year as the safest state for teen drivers, after finishing second last year.
  • The state had a low number of teen-related fatal accidents in 2015 (.3 per 100,000 residents) and has some of the strongest GDL laws in the country.
  • The new Centers for Disease Control and Prevention Youth Risk Behavior Surveillance System results on driving and drinking or texting were the major differences this year

Why last’s years No. 1 fell in rankings:

  • Last year’s safest state, Massachusetts, dropped to fifth place this year. The Bay State continued having one of the lowest teen-related fatal accident rate and strong GDL laws, which helped it to edge out California and Virginia for the No. 5 rank.
  • Massachusetts survey numbers were worse than Maryland’s, which contributed to Massachusetts dropping from the top spot.

The losers stay the same:

  • On the other side, Montana and North Dakota remained in the bottom two spots.
  • Both states had a high per capita number of fatal accidents involving teens, lacked strong GDL provisions, and experienced poor teen survey results for drinking while driving and texting while driving.

To get complete rankings, see how states fared on individual metrics and to read our methodology, view the full story “Teen driving safety: Least and most dangerous states.”

Car Review: 2017 Beetle Dune Convertible

 Reviews, Volkswagen  Comments Off on Car Review: 2017 Beetle Dune Convertible
Apr 292017
 


Over the decades, the convertible has stood the test of time, sustained by an over-the-top fun factor. Volkswagen continues to grow its convertible offerings with more topless versions of the Beetle. Latino Traffic Report recently embarked on a windy adventure in the 2017 Beetle 1.8T Dune Convertible.

The Dune’s peppy 1.8-liter turbocharged and direct-injection four-cylinder TSI engine hails from Silao, Mexico. It produces 170 horsepower and 184 lb.–ft. of torque, and should earn an EPA estimated fuel economy rating of 24 miles per gallon (mpg) in the city and 31 mpg on the highway. I averaged 35.6 mpg on the test drive. It’s matched to a six-speed automatic transmission. Sadly, no manual transmission is available.

The test model came in the most striking of three available shades, Sandstorm Yellow, but subtle design cues also differentiate the Dune from its siblings. It has new front and rear fascias and black wheel arches, plus it rides a little higher and sits a little wider. The bumper adds s a large central air intake and on either side, two black honeycomb vents contain the foglights. It sits on 18-inch aluminum-alloy wheels and has “Dune” graphics displayed on both doors. At the back, the Dune sports a large rear spoiler, standard LED taillights, and a new bumper design. In other words, it’s a head turner.

It’s most distinctive feature, however, is the black canvas top that drops with the push of a button and while at a speed of up to 31 miles per hour. According to VW, it should take 9.5 seconds but on my count, it took seven.

Inside, the attention to detail continues with contrasting “Curry” yellow stitching on the sport seats and a leather-wrapped multifunction steering wheel, unique to the Sandstorm Yellow exterior color. Additionally, the test model featured body color upper door trims and dashpads, The Pure White and Deep Black Pearl vehicles will have piano black door and dashpad trim.

Standard entertainment features include the Composition Media infotainment system with a 6.3-inch screen and a capacitive touch sensor and a proximity sensor that detects when a hand is nearby and automatically switches its display. Volkswagen Car-Net App-Connect, USB and Bluetooth connectivity for compatible devices and an AM/FM/HD radio with SiriusXM Satellite radio, and a CD player are included

Safety features take on a unique focus due to the convertible’s body style. On the Dune, its reinforced front roof crossmember, strengthened A-pillar, and the Automatic Rollover Support System should add confidence. In the event of a crash, two rollover bars, concealed behind the rear bench seat back, will deploy. Additional standard safety features on the test model included a rearview camera and the Park Distance Control (ParkPilot) system, Automatic Post-Collision Braking system, and Volkswagen’s Intelligent Crash Response System. A blind spot monitor was not available.

Pricing for the 2017 VW Dune starts at $30,215. With no added packages on the test model, the as-tested pricing matched the starting price.

Sí: The Dune stands out in a crowd and fulfills the thrills of topless driving.

No: At this price point, a blind-spot monitor or navigation should be included, much less available.

Kia Recalls Certain Optima, Sorento, and Sportage Models

 Recalls  Comments Off on Kia Recalls Certain Optima, Sorento, and Sportage Models
Apr 162017
 

2012 Kia Optima

2014 Kia Sorento

Latino Traffic Report has learned that Kia Motor Company (Kia) is recalling certain 2011-2014 Optima, 2012-2014 Sorento and 2011-2013 Sportage vehicles. Machining errors during the engine manufacturing process may cause premature bearing wear within the engine.

Bearing wear may result in the engine seizing, increasing the risk of a crash.

Kia will notify owners, and dealers will inspect the engine assembly, and replace the engine if necessary, free of charge. The recall is expected to begin May 25, 2017. Owners may contact Kia customer service at 1-800-333-4542. Kia’s number for this recall is SC147.

2013 Kia Sportage

Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Toyota Yaris iA, the whole enchilada?

 Noticias  Comments Off on Toyota Yaris iA, the whole enchilada?
Apr 032017
 

 

Torrance, Calif. (March 31, 2017) – Los Angeles is known for a combination of tried-and-true Mexican restaurants, as well some novel, haute cuisine drawing its inspiration from South of the Border.

For one night only this week, Angelenos had the opportunity to buy elevated Mexican food at its finest—a $17,051 enchilada. Well, maybe not really. Instead, Toyota partnered with Trejo’s Tacos, the restaurant hot spot by Actor Danny Trejo, to sell the “enchilada con YarisiA” for $17,051, featuring an enchilada that comes with a 2017 Yaris iA.

Actor and restaurateur Danny Trejo.

The event, which offered $1 enchiladas, helped spread the word about the YarisiA, a vehicle that comes with pretty much everything standard, including a seven-inch touch screen, push button start, steering wheel controls, 16-in alloy wheels and remote keyless entry.

There are no packages needed—it really is the whole enchilada.

“When Toyota asked me to host the event at Trejo’s Tacos, I thought it would be a great way to have fun with all our fans, customers, and the people of LA,” said Trejo.

The event supported a digital campaign that will be in flight through May 31—‘The Full Package’ highlights the Yaris iA, which comes fully loaded with standard features, eschewing the traditional upsell mentality of additional packages.

As an alternative for those who really crave a package with their new Yaris iA, Toyota has created a cheeky range of fun, delicious, and somewhat impractical add-ons to choose from.

To view packages, which can only be purchased by new YarisiA owners, click on the below links:

The Full Trim Package
The Thank You Package
The Whole Enchilada Package
The Self Driving Package 
The Min-iA-ture Package 
The Nature Package
The Deluxe Package
The Convertible Package
The +1 Follower Package
The Great Outdoors Package 
The Collector’s Edition Package
The Memes Package