Hyundai Honors Hispanic Heritage Month with Multipronged Approach

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Oct 162024
 

Latino Traffic Report (LTR) has learned that this Hispanic Heritage Month, Hyundai proudly celebrated the rich history, culture, and influence of Hispanic and Latino communities in the United States through a dynamic array of philanthropic efforts, community engagement, and innovative partnerships. From September 15 to October 15, Hyundai reaffirmed its commitment to giving back while honoring the contributions that continue to shape America’s cultural and economic landscape.

Members of Hyundai’s Employee Resource Group, Amigos Unidos, with first- and second-year college students participating in the Hyundai Career Experience Program.

“The Hispanic and Latino community is a vibrant and essential part of America’s cultural fabric, bringing tremendous cultural and economic impact, particularly in the automotive industry,” said José Muñoz, president and COO, Hyundai Motor Company and CEO, Hyundai Motor North America. “This is a great example of some of the many community programs Hyundai supports. We are proud to foster an inclusive workplace where diverse perspectives and cultures thrive, making us stronger as a company and as a member of our community.”

Amigos Unidos Community Work
Hyundai’s Amigos Unidos Employee Resource Group (ERG) continued its steadfast efforts to support youth and educational programs in Hispanic communities. As part of this year’s initiatives, Hyundai hosted the Seventh Annual Hyundai Career Experience Program, offering first and second-year college students the opportunity to explore automotive careers firsthand at Hyundai’s headquarters. Many of the Amigos Unidos ERG members led the workshops at the career experience day in the areas of product planning and development, sales and marketing, public relations and communications, and finance to help propel Hispanic representation in the automotive field.

Museum of Latin American Art (MOLAA)
As a long-term partner of the Museum of Latin American Art (MOLAA), Hyundai and Hyundai’s Amigos Unidos (left) donated $10,000 to further advance youth art programming in the community. MOLAA is dedicated to expanding knowledge and appreciation of modern and contemporary Latin American and Latino art through its featured collections, ground-breaking exhibitions, and stimulating educational programs for children. Hyundai will also be sponsoring MOLAA’s Día de los Muertos (pictured at top) community celebration and exhibit. For more information, please visit 2024 MOLAA Day of the Dead Festival.

Philanthropic Commitments
Building on its ongoing support, Hyundai reaffirmed its commitment to AltaMed Foundation’s Health Services (right) by donating $50,000 to enhance healthcare access for underserved communities. This marks the third year of Hyundai supporting the institution to improve the quality of life for children and families.

“Supporting organizations that uplift underserved communities, especially those with limited access to healthcare, is a key part of our social responsibility efforts,” said Brandon Ramirez, director of corporate social responsibility and external relations at Hyundai Motor America. “Our commitment extends beyond business; it’s about creating lasting positive change in the communities we serve.”

Hyundai donated $50,000 to the TELACU College Success Program (left) to increase the number of Hispanic and Latino first-generation students from underserved communities majoring in the fields of STEM and business.

Congressional Hispanic Caucus Institute (CHCI)
Hyundai participated in the 2024 Congressional Hispanic Caucus Institute (CHCI) Hispanic Heritage Month Events (#CHCIHHM) as a Champion Circle Awards Gala Sponsor. The 47th Annual Awards Gala uplifts the next generation of Latino leaders and celebrates the invaluable contributions of emerging change agents.

2025 Hyundai Tucson Hispanic Bilingual Campaign
As part of its broader year-round Hispanic marketing efforts, Hyundai launched a new creative campaign for the enhanced 2025 Tucson SUV. The campaign is designed to empower Latino consumers across all age and demographic segments to right-size their ride without sacrificing or settling in a sea of underwhelming safe-bet alternatives. Titled “Rightsizing,” the campaign is brought to life in both Spanish and English and highlights the Tucson’s bold design, innovative technology, connectivity and safety features, that perfectly fit Hispanic lifestyles.

At LTR, we salute OEMs who remain committed to diversity, equity, and inclusion. Bravo Hyundai!

 

Ford Appoints Latina CEO to Its Board

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Jul 302024
 

Member, Board of Directors, Ford Motor Company

Latino Traffic Report has learned that the Ford Motor Company board recently elected Adriana Cisneros as a director, effective immediately. Her addition expands the board to 15 directors. She joins fellow Latina, Kimberly A. Casiano of Kimberly Casiano & Associates, who was elected to the Ford Motor Company board of directors in 2003.

Cisneros was appointed CEO of Cisneros Group in 2013.  Founded in 1929 in Venezuela by her grandfather Diego Cisneros as a material transport business, Cisneros Group has grown and diversified significantly over the past 95 years.  Adriana Cisneros assumed leadership from her father, Gustavo Cisneros, and under her guidance the company has become a global leader in digital advertising, media and entertainment, and real estate.

Cisneros will serve on the Ford board’s Nominating and Governance and Sustainability, Innovation and Policy committees.

“Adriana will be a wonderful addition to our board,” said executive chair Bill Ford. “She’s a CEO who has successfully modernized a family-led business by consistently thinking outside of the box and shattering conventions, experiences that are highly relevant as our team transforms Ford to compete and win in an exciting new era for the automotive industry.”

In addition to her longtime leadership of Cisneros Group, where she previously was vice chair and director of strategy, Cisneros has extensive board experience.  She serves as a director of Mattel Inc., AST Spacemobile Inc. and the Paley Center for Media and as a trustee of the Knight Foundation, among other organizations.  Cisneros is a passionate supporter of arts and education, actively involved in institutions such as the Museum of Modern Art in New York City and its Latin American Acquisitions Committee.

Cisneros earned a bachelor’s degree from Columbia University and a master’s degree in journalism from New York University.  She is a Henry Crown Fellow and also completed studies at Harvard Business School’s prestigious Program for Leadership Development.

Certain Large SUVs Falter in IIHS Tests

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Jun 072024
 

Latino Traffic Report has learned that for drivers of large SUVs, their imposing size comes with a sense of security. But some models are safer than others, new ratings from the Insurance Institute for Highway Safety (IIHS) show.

The Jeep Wagoneer is the only model out of three popular large SUVs tested to qualify for a 2024 TOP SAFETY PICK award. Other bestsellers, the Chevrolet Tahoe and Ford Expedition, fell short for multiple reasons, including subpar performance in the small overlap front crash test. More than 90 percent of new models have sailed through this evaluation with good ratings since 2021.

These vehicles are designed to be people haulers, as well as to tow boats and campers. But none of them offers good protection for back seat passengers—a shortcoming that prevents the Wagoneer from earning the higher-tier TOP SAFETY PICK+ award.

“The huge mass of these large SUVs provides some additional protection in crashes with smaller vehicles, though that also means they present more danger to other road users,” IIHS President David Harkey said. “The flip side of their large size is that there is a lot more force to manage when they crash into a fixed obstacle like a tree or bridge abutment or the barrier we use in our front crash tests.”

Those high forces proved to be a challenge for all three vehicles, but the Wagoneer outperformed the others. In the small overlap evaluation, based on tests conducted on both sides of the vehicle, the good-rated Wagoneer did a good job maintaining survival space for the driver and front passenger. It performed slightly worse in the driver-side test: Slight intrusion in the footwell resulted in a modest risk of injury to the driver’s left foot and ankle. In both the driver- and passenger-side tests, the front and side curtain airbags worked correctly to prevent the dummies’ heads from coming close to the stiff structures of the vehicle, and measures taken from the dummies did not show any other heightened risk.

In the driver-side test, the acceptable-rated Tahoe maintained adequate survival space for the driver, and the airbags and restraints worked well. However, there was enough intrusion into the footwell that injury measures taken from the driver dummy showed a substantial risk of lower leg injuries. Performance was worse in the passenger-side test.
Extensive intrusion into the footwell contributed to a high risk of injury to the right foot and moderate risk of injury to the left leg of the passenger.

The structure of the marginal-rated Expedition did not hold up in the tests of either side. In the driver-side test, the steering column partially detached from the instrument panel, and in both tests the A-pillar separated from the rocker panel. Excessive intrusion into the footwell contributed to a high risk of injury to the driver’s right leg and moderate risk to the left. Footwell intrusion was also seen in the passenger-side test to a lesser extent.

All three vehicles earn a good rating in the original moderate overlap front evaluation, which only considers the level of protection provided in the front seat. None allowed substantial intrusion into the driver’s survival space. However, the driver dummy’s head hit the steering wheel through the airbag in the Wagoneer, and the driver’s side curtain airbag in the Expedition did not deploy during the test.

Only the marginal-rated Expedition has second-row belt pretensioners, which can mitigate belt forces, but its injury metrics were no better than those seen in the other two SUVs. The Expedition’s side curtain airbag for the rear passenger also failed to deploy, but that wasn’t enough to change its overall rating.

In the poor-rated Tahoe, measurements taken from the rear dummy showed a high risk of head or neck injuries, along with the chest injury risks. The second-row lap belt in the Tahoe also slid onto the rear dummy’s abdomen from the ideal position on the pelvis, increasing the risk of abdominal injuries.

“These discouraging results show that some popular vehicles still lag behind in meeting the most advanced safety standards,” said Raul Arbelaez, vice president of the Institute’s Vehicle Research Center. “The good news is that the top performer in this class proves that automakers can readily address these problems.”

All three SUVs breezed through the updated side test with good ratings, though the rear dummy’s head thumped hard against the side curtain airbag in the Expedition.

The seat belt reminders in the Expedition earn a good rating, while the Tahoe’s are rated acceptable because there is no reminder for the second-row seating positions. The Wagoneer earns a marginal rating because its unbelted occupant alert doesn’t come on fast enough. It also lacks a second-row belt reminder.

Both the Wagoneer and Tahoe earn good+ ratings for the ease of use of their LATCH systems, which are intended to make it easier to install a child seat properly. The Expedition earns an acceptable rating.

SUV Review: Hyundai Tucson Limited and PHEV AWD

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May 132024
 

Tuscon PHEV

As one of the newest automotive brands in the United States car market, selling its first model in 1986, Hyundai has had to get creative regarding design and generous regarding features in order to compete—its five-year bumper-to-bumper, 10-year powertrain warranty is a worthy example. Redesigned in 2022, the Tucson compact SUV bears Hyundai’s new look but also its creativity, regarding technology and generosity, vis-à-vis standard and available features that help it stand out in its segment. Latino Traffic Report (LTR) has had the chance to test drive two different Tucson models, the Limited and the PHEV plug-in hybrid.

Tucson Limited

Blind spot camera view in IP.

There was a lot to like about the Tucson Limited with AWD  especially the Nixie tube display option on the infotainment system, heated and cooled seats, panoramic sunroof, a blind spot camera display in the instrument panel (IP), and an average of 31.1 miles per gallon (mpg) on the test drive. Powered by a 2.5-liter four-cylinder engine matched to an eight-speed transmission with paddle shifters, it was slow to accelerate but the Sport drive mode (one of three) added more power and improved the response. The as-tested MSRP came to $37,454.

Hyundai elevated its low emission vehicles further with the Tucson plug-in hybrid electric vehicle (PHEV), also tested by LTR. For those concerned with the environment but are still not ready to give up the combustion engine, plug-in hybrids offer a good transition because they help stretch fuel economy by offering some miles of electric-only range. In the case of the Tucson PHEV, overnight charging produced 33 miles of range, enough for a trip to the grocery store or back and forth to work, if located nearby. Also significant is that charging was done on the standard 120-volt plug when more and more electric vehicles are requiring a Stage 2, 240-outlet plug or charger for overnight charging.

Tucson PHEV dash.

During the test drive, the PHEV achieved an average mpg of 41.9 mpg and 51 mpg with the electric mileage included in the calculation.

Unfortunately, hybrids, plug-ins, and EVs remain the top-of-the-line models in any segment, which translates into a hefty price tag, and the Tucson PHEV was no exception.  The as-tested price came to $46,105.

It also translates into more bells and whistles, like a panoramic sunroof, a proximity key with push-button start, heated and ventilated front seats, smart cruise control, and a 10.25-inch IP and center-stack touchscreen.

Pricing for the 2024 Tucson starts at $28,875.

Sí: Both Tucsons tested offered extra features and cool technology, plus exceptional fuel economy.

No: The Tucson PHEV is costly and the Tucson Limited’s engine was wheezy and lacked power.

 

 

Tesla Recalls Certain 2024 Cybertruck Models

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Apr 242024
 

 

Latino Traffic Report (LTR) has learned that Tesla, Inc. (Tesla) is recalling certain 2024 Cybertruck vehicles. The accelerator pedal pad may dislodge and cause the pedal to become trapped by the interior trim.

Tesla service will replace or repair the accelerator pedal assembly, free of charge. Owner notification letters are expected to be mailed in June 2024. Owners may contact Tesla customer service at 1-877-798-3752. Tesla’s number for this recall is SB-24-33-003.

Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety (NHTSA) Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.nhtsa.gov  and search for NHTSA Campaign Number: 24V276000. The recall is expected to impact 3,878 units.

 

Hyundai/Genesis Spotlight Latina Company Execs

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Mar 082024
 

Marking Women’s History Month and International Women’s Day, Reuters released its list of Top 20 Trailblazing Women in Automotive. Latino Traffic Report (LTR) has learned that included in the list were two Latinas, Genesis Motor North America chief operating officer Claudia Marquez and Angela Zepeda, chief marketing officer for Hyundai Motor America. In naming recipients for its list, the publication sought nomination of individuals who have had a lasting impact on their industries, with a demonstrable track record of influence, impact, and leadership. Nominations were received from a broad set of industry stakeholders including but not limited to Reuters Professional and the communities served by Reuters Events.

Photo by Jonathan Vandiveer

“Having Angela Zepeda recognized as a global Trailblazer by Reuters is an exceptional recognition for Angela and the company,” said Randy Parker, CEO, Hyundai Motor Company. “Angela brings many natural talents to her role as CMO, and we applaud her for the significant contributions she has given to the organization and the Hyundai brand DNA through her creative marketing abilities and successful leadership. Keep on trailblazing!”

Zepeda (right) has made several significant achievements in her role at Hyundai including a first-ever social media initiative to celebrate football’s biggest game. Hyundai went offline to conquer the Big Game weekend in the all-new Santa Fe SUV and handed its Instagram account over to twenty-two other brands including, Weber Grills, the Los Angeles Rams, the Houston Texans, Mint Mobile and more. Thereby, creating never-before seen unique product content and applauses from many audiences.

Zepeda is also an expert in marketing to women, with a keen understanding of the emotional triggers involved in women’s retail habits. She has spoken on the topic at various conferences, including the ISSM CONVERGE Conference, the WLN Conference, the M2W Conference in Chicago, and the Marketing to Women Conference in Copenhagen, Denmark.

In response to the recognition for Marquez (right), José Muñoz, president and global COO of Hyundai Motor Company, and president and CEO of Genesis Motor North America said: “Claudia has been blazing trails in this industry since I’ve known her, so it’s no surprise that Reuters is recognizing her leadership. Since joining Genesis two years ago, Claudia has made a tremendous impact on the business and the brand. As a leader she lives the Genesis brand values of performance and excellence and is well respected throughout the industry and with our retail partners. We are so very proud to honor her and the other Trailblazing women in this wonderful industry.”

Under Marquez’s leadership, Genesis strengthened its position in the United States with recording-breaking sales, expansion of its U.S. retail network, and increasing brand awareness.

In 2023, Genesis reported a best-ever annual U.S. sales achievement with 69,175 vehicles sold, representing a 23 percent year-over-year increase. The brand also expanded its U.S. retail network with the opening of several standalone facilities.

Marquez has more than 28 years of experience in the automotive industry. Previously, she served as CEO of Hyundai Motor Mexico and has held positions in multiple automotive brands, including BMW, MINI, Land Rover, Nissan, and Infiniti.

LTR celebrates the accomplishments of these Latinas and wishes them continued success.

 

Generous Gas Savers: From SUVs to EVs

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Feb 062024
 

Remember when the auto industry looked at hybrids with a stink eye? That was back when in 1999 when the modern versions first emerged. According to Axios, electrified vehicle sales—hybrids, plug-in hybrids, and electric vehicles (EV)—reached 17.7 percent of auto sales in the United States in 2023 with the Honda CR-V hybrid leading hybrid sales. Government mandates for increasing fuel economy combined with fluctuating gas prices, encourage car buyers to seek vehicles that save gas or better yet, don’t use gas at all. With that in mind, Latino Traffic Report (LTR) offers this list of recently tested gas savers for our readers to consider.

Toyota Corolla Cross Hybrid

When Toyota announced plans to build the 2022 Corolla Cross, it created an immediate buzz. Many wondered if Toyota could or should attempt to improve on the top-selling Corolla by making it sportier and more versatile, i.e. a compact crossover?  Enter 2023 and Toyota has taken the Cross one step further by introducing a hybrid version, the Corolla Cross Hybrid.

On the outside, the hybrid version differs from its gas-powered sibling with unique front and rear styling. The test model, Corolla Cross HV HSE, also came with the available two-tone paint, and 18-inch alloy wheels. All-Wheel Drive (AWD) is standard on all Cross hybrids.

Assembled in  Huntsville, Alabama at the brand-new Mazda Toyota Manufacturing plant, the  hybrid is available in three new grades: S, SE and XSE. As a hybrid, it’s is also priced above its gas-powered sibling.

That means the all models come with an improved Toyota Safety Sense suite that includes pre-collision warning with emergency braking, dynamic radar cruise control, road sign assist to read speed limits, and the all-important blind spot monitor and rear cross traffic alert. Also standard on the top-of-the-line test model were premium LED head lamps, taillamps and fog lamps, Softex-trimmed seats with the addition of heated front seats and a power driver’s seat.

Happily, the Toyota Audio Multimedia System, with Wireless Apple CarPlay and Android Auto, and USB-C charge ports is standard on all trims. Users can interact with the system through intuitive touch and voice activation controls.

Under the hood is a peppy 2.0-liter four-cylinder engine that produces 196 horsepower. Fuel savings being the optimum question for a hybrid, it has an EPA estimated fuel economy of 45 miles per gallon (mpg) in the city and 38 mpg on the highway. It averaged 38 mpg during the test drive. Adding to that is 63.8 cubic feet of cargo room with the second-row seat folded flat.

Having spent a week in the Cross Hybrid, LTR can confirm that a more versatile and fuel-efficient Corolla was definitely a good idea. Pricing for the 2024 Corolla Cross Hybrid starts at $29,320 and the as-tested price for the Corolla Cross Hybrid XSE came to $37,208. All prices include destination fees.

Hyundai Santa Fe Hybrid

Freshened in 2021, the Hyundai Santa Fe didn’t just get a modified exterior, that year also introduced a new hybrid powertrain with AWD and extensive new driver safety and convenience features. LTR recently tested the 2023 Santa Fe Hybrid Limited AWD. In typical Hyundai fashion, the hybrid brought an extended package of luxury features, like a panoramic moonroof, leather seating with heated and cooled front seats, and heated rear seats, combined with a respectable average fuel economy of 29.8 miles per gallon on the test drive.

Powered by a 1.6 inline four-cylinder turbocharged engine with 178 hp and 195 ft.–lb. of torque and matched to a six-speed transmission with paddle shifters, the hybrid did have a turbo delay when accelerating but switching to the Sport mode, one of three available, seemed to cure that. The hybrid propulsion system is the first application of its kind in the Hyundai SUV line-up.

Advanced technology included smart cruise control, surround view and blind spot monitors, Blue Link connected services for three years, and Harman Kardon premium audio. Unique to Hyundai, is the blind spot camera that displays in the instrument cluster, which is preferable to displaying in the entertainment screen, as others have done, which is distracting.

For fans of the Santa Fe, particularly its design, 2023 will be the last year to purchase one as the fifth generation, all-new 2024 Santa Fe is coming and it marks the debut of a completely new look for Hyundai. Judging from initial images, it borrows design cues from Ford on the headlamps, and Land Rover on the silhouette. Pricing for the 2023 Santa Fe Hybrid starts at $37,545 with destination fees. The as-tested price came to $43,115.

Lexus NX 350h

LTR had the unique opportunity to test two versions of the Lexus NX 350, the gasoline-powered and most recently, the hybrid version, NX 350h. Like its sibling, the 350h includes the lux styling and amenities that Lexus is known for, but as a hybrid, it’s the top-of-the-line model, which promises a little more features, as well as impressive fuel economy.

Fully redesigned from the inside out in 2022, it’s powered by Lexus Hybrid Drive system that  pairs the fuel injected 2.5-liter, four-cylinder gasoline engine that produces 189 horsepower with two high-torque electric drive motor-generators that assist with acceleration and passing. It has an EPA estimated fuel economy of 41 mpg in the city and 37 on the highway. The test model achieved 32.5 mpg during the week-long test drive.

Standard safety features on the test model included the essential blind-spot monitor, Road Sign Assist, and Dynamic Radar cruise control.

The beautifully finished interior on the test model included tan heated and cooled leather seats, wood accents, and the huge and optional 14-inch touchscreen (the 9.8-inch is standard) that comes with a three-year trial for Drive Connect location guidance services like Cloud Navigation, Destination Assist, and Intelligent Assistant. The larger screen also included Lexus Interface that guests can use a Bluetooth handheld device, smart key or manual login to access. Lexus Interface also incorporates a Voice Assistant available through voice activation or accessible via a button on the steering wheel.

Other standard features included the Head-Up Display, a power moonroof, and Intuitive Parking Assist. The steamlined door handles fit nicely into the door panel but opening the door took a little figuring out.

The test model also included 18 stand-alone options varying in price from a key glove ($25) to 20-inch alloy wheels ($1,310) and which added an extra $10,000 to the starting price of $48,795. Other interesting options included power folding heated rear seats, the Mark Levinson audio system, and a panoramic view monitor.

As-tested MSRP came to $58,445. Pricing for the 2024 NX 350h starts at $44,665.

Genesis Electrified G80

While hybrids have improved gas mileage, the best gas saver is one that doesn’t use gas at all, or electric vehicles (EVs). Genesis joined the EV market with the 2023 Electrified G80 sedan. Initially, the challenge for EVs was their limited range. The restricted range at the onset—as well as charging infrastructure or lack thereof—labeled them as secondary vehicles, limited to city driving. The Electrified G80 hit the market with an impressive range of 282-miles enough to take on a road trip from Austin to Johnston City or roughly 100 miles round trip, and the childhood home of President Lyndon Baines Johnson. It handled the challenge nicely although it did lose 20 miles of range compared to the actual mileage of the trip.

The latest Genesis exterior design is a head turner. Distinctive without looking overworked, the signature Crest Grille has been adjusted for the EV to make it more aerodynamic.

Inside, the premium sedan did not disappoint, with Nappa leather seats, matte wood trim, and a huge 14.5-inch HD screen for the infotainment system and a 123-inch digital instrument cluster. For an added touch, Genesis sourced various natural or recycled materials for its interior such as leather with natural dyes for the seats, console, and rear seat armrest, recycled wood, and environment-friendly, recycled PET fabrics.

Safety features were also well represented with a blind-spot monitor, smart cruise control, and forward and parking collision avoidance, among other features.

While charging infrastructure for EVs has improved, especially with onboard technology that helps drivers locate the nearest charging stations, during the test drive, the Electrified G80 would not charge from a the standard 110-volt home outlet. Another concern about EVs is their incompatibility to extreme weather, which made charging in hot Texas weather tough and expensive. While the quick charger cut off after 20 minutes, the 20 miles of charging that was successfully added cost $10. The only extra feature was the Hallasan Green exterior paint ($575). Available in only one trim, the as-tested MSRP came to $81,495.

 

 

 

 

Premium Hybrid Review: 2024 Lexus LC 500h

 Lexus, Reviews  Comments Off on Premium Hybrid Review: 2024 Lexus LC 500h
Jan 302024
 

Getting behind the wheel of a six-figure vehicle can be intimidating, especially if it’s not yours. When the Atomic Silver 2024 Lexus LC 500h arrived for a Latino Traffic Report test drive, it made quite an impression with its super car exterior design including hidden door handles and tail lamps that were inspired by the glow of a jet’s afterburners. Officially designated a premium touring coupe, the LC 500h offers a first-class driving experience for the auto enthusiast with deep pockets.

Lexus revealed the gas-powered LC 500 in 2016 and the 500h hybrid followed shortly after. In order to be competitive, premium coupes must check several boxes and the LC 500 ticked off most. Beyond its striking design, it promised a driving experience usually reserved for sports cars.

Less of a performance vehicle than its sibling, the 500h hybrid powertrain includes a 3.5-liter, six-cylinder engine that produces 295 horses and 258.2 1b.–ft. of torque assisted by two electric motors and matched to a multi-stage hybrid automatic transmission. Five drive modes, including Normal, Custom, Comfort, Eco, and Sport Plus, can be used to enhance performance further.

The EPA estimated fuel economy for the hybrid is 26 miles per gallon (mpg) in the city and 33 mpg on the highway. The as-tested model achieved an average of 25.1 mpg in mostly city driving. Fuel economy, however, may not be what prospective buyers care most about.

Sleek and low with an aerodynamic lift in the back and sitting on 21-inch forged alloy wheels, the hybrid version shares the same head- turning exterior design of its gas-powered sibling. The interior on the test model also raised the bar for bells and whistles with opulent two-tone (white and dark blue) heated and cooled leather seats with suede accents and piping, leather-wrapped steering wheel and shift knob, and suede-like Alcantara trimmed door panels. There is a back seat, but it’s nearly impossible to access, even for a diminutive adult, but it could be used for extra cargo room.

Super user friendly, particularly when setting the 20 preset channels, its infotainment touchscreen measured 12.3 inches, now standard throughout the lineup. The center instrument cluster, however, needs to be updated. Other standard premium features include a panoramic view monitor, and Intuitive Parking Assist. The test model included a few options like the Bespoke Build Package ($3,200) that allows customers to select from a mix of performance and styling components exterior/interior trim, and colors, the Mark Levinson audio system ($1,220), and the white and blue interior ($1,900).

Beautiful inside and out, the as-tested price for the 2024 Lexus LC 500h coupe came to $109,705. Pricing starts at  $100,450 including destination fees.

Si: If you’ve got buckets of money, love hybrids, and want a car that turns heads, the LC 500h is worth considering.

No: While it’s as striking as its gas-powered sibling, the hybrid lacks its performance and the fuel economy was just OK, and for the price, there should be a massage function for the front seats.

 

Chevrolet, Jeep, Hyundai, Kia, Genesis, Toyota, and Volkswagen Models Win Hispanic Motor Press Awards

 Noticias  Comments Off on Chevrolet, Jeep, Hyundai, Kia, Genesis, Toyota, and Volkswagen Models Win Hispanic Motor Press Awards
Nov 202023
 

2024 Hyundai Kona HMPA Electric Vehicle of the year

LOS ANGELES, Calif. – November 16, 2023 – The Hispanic Motor Press Awards (HMPA)—
the premier automotive awards by independent Hispanic media and content creators including Latino Traffic Report founder Valerie Menard—revealed the winners for 2024 during the recent opening of the Los Angeles Auto Show (LAAS) and AutoMobility LA.

The fourteenth annual HMPA program presented by Quaker State identifies the best new vehicles for Hispanic car buyers, considering manufacturer advancements in cleaner mobility, technology, safety features, infotainment, and driver experience.

The HMPA top 2024 vehicles for Hispanics are:
Electric Vehicle – Hyundai Kona Electric
Family Vehicle – KIA Telluride
Pick Up Truck – Chevrolet Colorado
SUV – VW Atlas 7
Luxury Vehicle – Genesis Electrified GV70
Adventure Vehicle – Jeep Wrangler 4Xe
Best Tech – Toyota Prius

2024 Chevrolet Colorado HMPA Pickup Truck of the year.

“We are delighted to return to AutoMobility LA to announce our HMPA winners in collaboration with Quaker State,” states Ricardo Rodriguez-Long, a veteran automotive journalist and founder of the Hispanic Motor Press. “Hispanics continue to rise as a driving force shaping U.S. culture while impacting our economy including the automotive industry with 25 percent of vehicle sales. Today’s winners represent brands offering class-leading vehicles that align with Hispanic car buyers’ preferences as we assist them in making informed decisions.”

At the annual HMPA program, Quaker State joined forces with Hispanic Motor Press to award scholarships to college students specializing in communications,

2024 Genesis Electrified GV70 HMPA Luxury Vehicle of the year.

automotive, and technology fields. Adding even more excitement to the occasion, Daniel Suárez, driver of the #99 Quaker State Chevrolet for Trackhouse Racing in the NASCAR Cup Series, had the honor of presenting these prestigious scholarships.

 

“We are honored to support these aspiring future leaders by helping to energize their educational journeys,” says Amanda Luce, Quaker State Brand Manager. “On behalf of Quaker State, congratulations to the scholarship recipients and the winning brands for demonstrating automotive excellence among Hispanic car buyers.”

The winning vehicles will be showcased in an exclusive staged area throughout the duration of LAAS taking place through November 26 at the Los Angeles Convention Center.

VW Atlas 7 HMPA SUV of the year

The 2024 HMPA Jurors represent a distinguished, independent group of Hispanic automotive journalists, content creators and industry influencers selected by the organization’s advisory board who volunteer their own time to participate and to help the Hispanic consumer make an informed choice. Over 100 new vehicles were tested during 2023.

Auto manufacturers voluntarily submitted their entries, and the jury panel evaluated the vehicles’ features
including overall design, comfort, safety, economy, handling, performance, functionality, infotainment
integration, interior design, environmental requirements, driver satisfaction, and value.

Toyota Prius HMPA best technology of the year.

“These car makers have consistently shown an interest in the HMPA awards by making their vehicles available to Latino auto journalists to drive and review,” says Menard. “Considering Latino auto buying power and that Latino car buyers trust opinions from Latino journalists more than most, it makes good business sense to do so.”

Hispanic Motor Press Foundation is a non-profit 501(c)3 with the objective to educate and help the
Hispanic Consumer to move towards mobility that is clean, affordable, and capable of reducing greenhouse
emissions and improve our air quality.
For more information, visit HispanicMotorPress.org. Follow Hispanic Motor Press on
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Plug-in Hybrid SUV Review: 2023 RAV4 Prime XSE

 Reviews, Toyota  Comments Off on Plug-in Hybrid SUV Review: 2023 RAV4 Prime XSE
Nov 162023
 

For SUV buyers who want versatility but would also appreciate better fuel economy and premium features, Toyota has an option, the RAV4 Prime plug-in hybrid. It’s not an EV per se but it does allow owners to plug-in at home, still with a 120-volt outlet, and get 42 miles of electric range. That range enhances the EPA estimated fuel economy to an average of 94 miles per gallon (mpg) while driving on combined power. The average gas fuel economy is 38 mpg.

Latino Traffic Report (LTR) recently test drove the 2023 RAV4 Prime XSE with all-wheel drive. Charging at home produced a range of 43 miles, which was a little better than the EPA estimate. It also achieved an average fuel economy of 36.9 mpg during the test drive.

Some newer electric vehicles EVs require owners to purchase a Level 2 charger or install a 240-volt outlet to charge so the ability to fully charge with a 120-volt outlet added convenience to the experience.  However, because the charge plug was located on the right side rather that the left, it had to be backed into the garage to charge, which was a little inconvenient.

Like all hybrids, RAV4 Prime represent the top-of-the-line trim which brings premium features to the test model like its impressive 10.5-inch multimedia display (a seven-inch display is standard) that was easy to manipulate, particularly when setting presets. The 12.3-inch LCD instrument cluster, however, was a little more difficult to configure and a bit plain.

Available in a choice of SE or XSE grades, the top-of-the-line XSE comes equipped with an 11-speaker JBL Premium Audio including subwoofer and amplifier. The test model came with heated and cooled seats with red accent stitching, heated outboard rear seats, leather-trimmed steering wheel and shift knob with red stitching, and USB A and C ports, happy news for older cell phone owners, and 19-inch alloy wheels.

Any model that includes a Blind Spot Monitor with Rear Cross-Traffic Alert as a standard feature gets an immediate advantage on the competition, and that includes the RAV4 Prime. Additional safety features on the test model included a pre-collision system with pedestrian detection, and dynamic radar cruise control, among other features.

As a RAV4 it still offers the utility expected with three drive modes, from Eco to Trail, for better versatility and 33.5 cubic feet of rear cargo room for enhanced utility.

It’s powered by a 2.5-liter, four-cylinder engine with 176 horsepower and 165 lb.–ft of torque. On the road, the engine did not lag and the steering feel was tight and confident. The two-tone exterior color combination added $425 to the price and the Premium Package added $2,585 as well as a color head-up display, a panoramic roof, and a foot activated liftgate.

Pricing for the 2024 RAV4 Prime starts at $44,835. The as-tested MSRP came to $51,918.

Sí: The RAV4 Prime presents a premium option for SUV fans who want better fuel economy.

No: Placing the charging outlet on the right side made it awkward to charge.