Hyundai Manager Named Woman of the Year

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Jul 092022
 

 

Latino Traffic Report has learned that Kristin Gomez (above right), Hyundai senior group manager, regulatory compliance and eco-mobility, was named Woman of the Year by the National Hispanic Business Women Association (NHBWA) for her contribution to corporate responsibility. NHBWA annually recognizes three women for outstanding work in corporate responsibility, small business/entrepreneur and community service/nonprofit/education.

“NHBWA Woman of the Year is an incredible honor to recognize the impact that Kristin has not only in her environmental work but also in her passion and dedication to supporting her local community,” said Yuval Steiman, director, eco-compliance and research, Hyundai Motor North America. “From implementing eco-initiatives to advocating for youth programs, Kristin’s commitment to building a better tomorrow for future generations is an inspiration.”

Gomez is president of the associate board and a longtime volunteer at Project Youth Orange County Bar Foundation (OCBF), an Orange County-based nonprofit which helps at-risk youth in Santa Ana with education resources. She is an active member of Hyundai’s “Amigos Unidos” employee resource group, which is tasked with community engagement and raising cultural awareness at Hyundai.

Woman of the Year is awarded to women who are active in the community or with the NHBWA and have a history of business and entrepreneurial professional achievements.

Honda Issues First Ever Inclusion and Diversity Report

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May 282022
 

Latino Traffic Report has learned that as part of Honda’s efforts to promote equality in its workforce and society, the company today released its inaugural Inclusion & Diversity Report: “Living Our Values.” The report outlines Honda’s commitments to advancing inclusion and diversity and shares recent actions the company has taken, including key initiatives within its workforce and the communities where its associates live and work. The report, which will be released annually, marks the first time the company has publicly shared comprehensive data on the diversity of its operations in the United States, including its workforce, dealers, suppliers, and corporate giving, demonstrating Honda’s focus on transparency and accountability. 

“We initiated this report to emphasize our commitment and share our progress in the areas of inclusion and diversity. The report is an important tool in holding ourselves accountable for continuous improvement,” said Yvette Hunsicker, vice president of Corporate Social Responsibility and Inclusion and Diversity at American Honda Motor Co., Inc. “Honda was founded on a strong respect for people, and we are committed to living our values through actions that strengthen equality in our own workplace and in communities across America.”

The company claims that while it has always prioritized aligning its actions with its belief that inclusion and diversity make us stronger, the social awakening of 2020 led Honda to reexamine and renew its efforts in championing fairness, justice and equality. The company committed to several new actions to better reflect the demographic makeup of America within its operations and deepen its support of social justice. One of these actions was to be more transparent in sharing its commitments and beliefs, and the diversity of key stakeholder groups.

The report also outlines new actions Honda has taken over the past two years, including:

  • Improved processes for hiring and promotion by implementing diverse slates of candidates and diverse interview panels, and a more transparent job posting process
  • Revised the company’s social media policy to enable Honda to take action when anyone affiliated with the company posts racist or discriminatory content
  • Prepared Honda leaders throughout the company to hold meaningful discussions with associates about race, with organizational tools that included a leadership check-in conversation guide and manager resource guide to help facilitate candid conversations
  • Provided tools for associates to educate themselves on the topic of social justice
  • Introduced anti-racism and allyship training to leaders and associates to promote social justice and inclusion across Honda’s U.S. operations.

Honda has established specific partnerships with national Latino organizations like the Society of Hispanic Professional Engineers (SHPE), The East Los Angeles Community Union (TELACU) Education Foundation (TEF), and since 2003, the Hispanic Scholarship Fund to help undergraduate Latino students achieve their dream of a college education. In 2021 42 percent of the participants in Honda’s Professional Automotive Career Training program were Latino but the report also reveals that Latinos made up only five percent of Honda’s workforce in 2021.

“We have more work to do, but this report shows that Honda is making progress and is deeply committed to creating the inclusion, diversity and equity that is rooted in our values and will make us stronger as a company,” said Hunsicker.

Hispanic Motor Press Announces 2022 HMPA Winners

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Mar 102022
 
Luxury Vehicle of the Year: Genesis GV70

Latino Traffic Report (LTR) has learned that the Hispanic Motor Press recently announced the winners of the 2022 Hispanic Motor Press Awards (HMPA). The twelfth annual program recognizes the best new vehicles for Hispanic car buyers based on styling, driving satisfaction, technology, safety, environmental impact, mechanical reliability, and value.

Compact Vehicle of the Year: Honda Civic


“With overall manufacturer advancements in power train technology, safety features, infotainment, connectivity, and cleaner mobility, it is more important than ever to guide Hispanic car buyers who represent 30 percent of the growth in new-vehicle sales,” says Ricardo Rodriguez-Long, founder and president of the Hispanic Motor Press. “The 2022 winners offer positive overall ownership experience and are considered significant automobiles in the market, as they meet the needs and desires of Hispanic consumers.”

Family Vehicle of the Year: Kia Carnival

The 2022 model year HMPA winners are:
Family Vehicle of the Year: Kia Carnival
Electric Vehicle (EV) of the Year: Hyundai IONIQ 5
Compact Vehicle of the Year: Honda Civic
Midsize Vehicle of the Year: Buick Enclave
Luxury Vehicle of the Year: Genesis GV70
Crossover Utility Vehicle (CUV) of the Year: Mitsubishi Outlander
Sports Utility Vehicle (SUV) of the Year: Jeep Grand Wagoneer
Pick-Up Truck of the Year: Ford Maverick
Adventure Vehicle of the Year: Ford Bronco
Best Technology Vehicle of the Year: GMC Hummer

Pick-Up Truck of the Year: Ford Maverick


The 2022 HMPA jurors comprised of independent Hispanic automotive journalists, content creators and industry influencers, including LTR, was selected by the organization’s advisory board. The juror members evaluated over 100 new vehicles during 2021 and into 2022.
Auto manufacturers voluntarily submitted their entries, and the jury panel evaluated the vehicles on their features including overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and price.
The Hispanic Motor Press Awards is the premier independent Hispanic awards presented in the country for the Hispanic community to help, educate, and pre-select the best vehicle options in the market. It also offers scholarship programs for students in communications and journalism.
For more information, visit www.hispanicmotorpress.org. Follow Hispanic Motor Press on Twitter@HMotorPressOrg, Facebook@Hispanicmotorpress or Instagram@hispanicmotorpress

#hispanicmotorpress #hispanicmotorpressawards

Ramirez Advances at Hyundai

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Jan 302022
 

Latino Traffic Report (LTR) has learned that Hyundai Motor America (HMA) has promoted Brandon Ramirez to director of Corporate Social Responsibility and External Relations. In this role, Ramirez is responsible for the development and implementation of CSR programs and initiatives in the areas of sustainability, innovation and community engagement. Ramirez is also responsible for promoting Hyundai and Genesis leadership in technology democratization, eco-friendly mobility solutions and customer-centric experiences.

Brandon Ramirez

Ramirez is an old friend to LTR, which has followed his career advancement over the years. Previously, Ramirez was the senior group manager, product public relations at Hyundai Motor North America responsible for communicating the attributes of Hyundai’s entire product lineup to traditional and digital media throughout the country, including auto show strategy, new vehicle launches and ongoing content creation for Hyundai vehicles. Ramirez also spent 13 years leading product development, market launches and lifecycle management for Hyundai’s lineup of cars, CUVs and alternative-powered vehicles. He has extensive multicultural experience serving as the chair of Hyundai’s internal “Amigos Unidos” employee group, which is tasked with community engagement and raising culture awareness at Hyundai.

Congrats to Ramirez and kudos to Hyundai for its commitment to diversity.

Tundra and Wagoneer Get Top Honors at 2021 TAWA Truck Rodeo

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Dec 012021
 
2022 Toyota Tundra photo by Kevin McCauley

Latino Traffic Report (LTR) has learned that the Texas Auto Writers Association (TAWA) has named the all-new 2022 Toyota Tundra and the 2022 Grand Wagoneer as the 2022 Truck of Texas and 2022 SUV of Texas, respectively, following the Texas Truck Rodeo, held October 2021 and attended by LTR editor Valerie Menard, a TAWA voting member. Both models were first-time winners.

2022 Grand Wagoneer photo by Kevin McCauley

“At the Texas Truck Rodeo, we get to put dozens of vehicles through their paces both on- and off-road,” said TAWA president Kristin Shaw. “At the end of the day, our members were duly impressed by the updates and technological advancements included in both the 2022 Tundra and the reborn Grand Wagoneer; both were equally capable on the road course and dirt circuit.”

More than 40 Texas Auto Writers Association journalists traveled to Star Hill Ranch outside Austin on October 4-5, to evaluate more than 50 vehicles on an upgraded off-roading course designed for the event. Drivers had the opportunity to drive vehicles on-road as well.

Members voted on the coveted Truck of Texas and SUV of Texas awards as well as eleven sub-categories including Full-Size Pickup Truck of Texas, Off-Road Pickup Truck of Texas, Luxury SUV of Texas, Mid-Size SUV of Texas and Compact SUV of Texas. Vehicles are measured on their interior, exterior, value, performance and personal appeal.

2022 Hyundai Santa Cruz photo by Valerie Menard

“With Texas as the number-one truck market, these awards have special significance,” said Menard. “I’ve been a member of this organization for more than 20 years and have been attending the annual truck rodeo for about as long. I look forward to it each year.”

While the Tundra and Wagoneer took the top prizes, other standouts for the day included the Hyundai Santa Cruz, which garnered the Compact SUV of Texas honor. Based on the Hyundai Tucson, the Santa Cruz will remind many of the Subaru Brat and while some may resist the urge to call it a pickup, the open bed does offer truck utility and includes a waterproof cooler inside the bed.

2022 Genesis GV70 photo by Kevin McCauley

Sporting a distinctive exterior look and exceptional interior luxury (including multi-zone massager in the front seats), the Genesis GV70 took home the Luxury SUV of Texas award. It has one of the lowest prices in its segment, starting at $52,000. The as-tested price was $64,045 but that pales in comparison to other competitors at the rodeo like the Maserati Levante Trofeo at $160,040 and even the Jeep Grand Wagoneer Series III at $109,580.

This year, the health and safety of all participants remained the top priority. Safety protocols that remained in place after being adopted in 2020 to address the pandemic included sanitizing vehicles between drives and hosting all meals and meetings outdoors. TAWA thanks our participating members, automakers, press fleets and sponsors for their support.

For a full list of award winners go to https://www.texasautowriters.org/truck-of-texas-2022.

Hyundai Honors Hispanic Heritage Month

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Oct 152021
 
The Hyundai Project Youth check presentation at Someone Cares Soup Kitchen on Oct. 10, 2021 in Costa Mesa, California. (Photo by Ryan Miller/Capture Imaging)

As Hispanic Heritage Month (Sept. 15–Oct. 15) winds down, Latino Traffic Report has learned that Hyundai has launched a campaign to honor the Latino communty and celebrate their achievements and contributions. The multifaceted campaign includes philanthropic and community-based support as well as sponsorships highlighting Hispanic achievements and contributions to America.

“Hyundai is proud to support and spotlight the Hispanic community’s rich and diverse heritage and celebrate the achievements and invaluable contributions Latinos have made to America,” said Angela Zepeda, CMO, Hyundai Motor America. “Hispanic Americans are an integral part of our nation’s fabric and a key driving force of the automotive industry.”

CANELA.TV Sponsorship
CANELA.TV’s Journey to Success Series Presented by Hyundai highlights the real stories of today’s Hispanic heroes and explores a day in their lives. The 6-episode inspirational series features Kiki Melendez, La Marisoul and Edoardo Chavarin. The all-new series is currently available to stream at CANELA.TV Journey To Success Presented by Hyundai. Hyundai is also presenting CANELA.TV’s My Latin Roots section featuring classic films from Mexico’s Golden Age of Cinema. 

Kristin Gomez and Brandon Ramirez from Hyundai Motor America present Karen Ruan and Marisol Parand from the Project Youth OCBF with a donation to help at-risk youth in Fountain Valley, Calif., Friday, Oct. 1, 2021.

Philanthropic Efforts
Hyundai will make a $25,000 Donation to The Hispanic Scholarship Fund, an organization founded in 1975 that empowers students and parents to successfully complete a higher education, while providing support services and scholarships to as many exceptional students as possible.

Hyundai’s support to empower future generations of leaders extends beyond Hispanic Heritage Month and is a year-long commitment. Hyundai and its employee resource group (ERG), Amigos Unidos, will be hosting the Fourth Annual Hyundai Career Experience Virtual Program for first- and second-year college students to learn about automotive career opportunities.

Latin American Museum in Long Beach (MOLAA)
Hyundai is also sponsoring the Latin American Museum in Long Beach (MOLAA) Día de los Muertos community event and exhibition celebrating this important holiday. This year MOLAA will present an onsite event on Sunday, Oct. 17 as well as online programming that is accessible to all. For more information, please visit Day of the Dead Festival at MOLAA.  

Hyundai’s Amigos Unidos ERG members have also been volunteering their time and providing financial assistance to community-based organizations. This includes the Project Youth OCBF in Santa Ana which helps keep at-risk youth in school, healthy and drug-free through education, counseling, mentoring, and family strengthening, and Someone Cares Soup Kitchen in Costa Mesa, Calif. that provides a daily nutritional meal to all members of the community in need. 

LTR Joins 2022 Hispanic Motor Press Awards Jury

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Aug 112021
 

The Hispanic Motor Press Foundation (HMPF) announced today their new panel of judges for the 2022 Hispanic Motor Press Awards (HMPA) and Latino Traffic Report (LTR) made the list. The premier independent Latino vehicle awards presented in the United States recognize the best new vehicles for Hispanic buyers. Winners will be announced during this year’s LA Auto Show, the annual ten-day auto and lifestyle event featuring the most diverse range of vehicles and brands in North America that opens to the public on November 19, 2021.

Genesis GV80, 2021 Luxury Car of the Year.

“With Hispanic buyers accounting for 25 percent of the growth in new-vehicle sales, HMPA guides consumers in preselecting choices,” states Ricardo Rodriguez-Long, founder and president of the Hispanic Motor Press. “Los Angeles is the top Hispanic market in the U.S. and the LA Auto Show continues to be a top performing show.”

The HMPA jury panel is comprised of national Latino automotive journalists, bloggers, content creators, and industry influencers selected by the organization’s advisory board. Twenty-three automotive experts and Hispanic consumer engagers—handpicked every year—and one jury director, form the panel. 

“This is the only national automotive award selected exclusively by Latino automotive journalists who best understand the needs and concerns of Latino car buyers,” says Valerie Menard, CEO of LTR. “It’s an honor to have been selected to serve on this jury.”

The jurors evaluate the vehicles from their perspective as part of their professional work through September 2021. Finalists are selected for the top ten best new vehicles: Car, EV Car, Hybrid Car, Sports Car, Luxury Car, Car Technology, Sports Utility Vehicle, Pick-Up Truck, Adventure Car, and the ultimate award Family Car of the Year.

Chrysler Pacifica Hybrid, 2021 Family Car of the Year.

Auto manufacturers voluntarily submit their entries, and the panel evaluates the vehicles on their features including overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and price.  The final top ten vehicle winners represent the most significant automobiles in the market, as they meet the needs and desires of Latino consumers. Winners will be announced during the LA Auto Show’s Automobility LA press days, November 17–18, 2021. The general public is invited to attend the LA Auto show from November 19–28, 2021 and view the winning vehicles in-person.

Rodriguez-Long will serve as jury moderator. The Hispanic Motor Press Awards 2022 jury panel from across the country includes:

1. Aaron Sanchez (ABC News) CA9. Ellie Byrd (El Heraldo News) TX17. Maria Ravani (Sobre Rodas Magazine) FL
2. Alejandro Maciel (LA Times Español) CA10. German Angel (Enfoque Social) – CA  18. Pepe Delfino (El Automovilista) – FL  
3. Angelica Willard (Willard Post) FL11. Gil Silva (Mitchell Books) – CA  19. Pepe Forte (Automania)- FL  
4. Armando Varela (La Opinion) CA  12. Hector Russo (Geek’s Room) – TX  20 Roger Rivero (Automotriz Channel) – OR  
5. Camilo Alfaro (Autoproyecto) CA  13. Jaime Gabaldoni (Univision Autos) – FL21. Sandra Munoz (Latinaology)- AZ  
6. Carlos Hernandez (LatinOCC) CA  14. Jeffrey Gomez (The Snob Magazine) – TX22. Valerie Menard (Latino Traffic Report) – TX
7. David Loji (The Detroit Bureau) MI  15. Jose Melendrez (La Alcancia) – NY 
8. Dawn Garcia (A Taste of Dawn/ATOD Magazine) – CA  16. Lizza Monet Morales (Xoxo, Lizza Inc.) – CA   

For information on previous Award Winners visit www.hispanicmotorpress.com.

#hispanicmotorpress

#hmpaawards

Pedregon Scores Thirty-Seventh Funny Car Victory

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Jun 302021
 
Cruz Pedregon celebrates his victory in the Pedregon Racing Dodge Charger SRT Hellcat Funny Car at the Summit Racing Equipment NHRA Nationals near Norwalk, Ohio.

Latino Traffic Report has learned that the first victory of the 2021 NHRA season for a Dodge Charger SRT Hellcat was earned from the No.10 spot on the eliminations ladder by two-time National Hot Rod Association (NHRA) Funny Car World Champion Cruz Pedregon who powered his Pedregon Racing Snap-On Tools machine to the national event win at the Summit Racing Equipment Nationals near Norwalk, Ohio. It was the thirty-seventh career Funny Car win for Pedregon who’s last victory came in 2018 at Charlotte Four-wide Nationals. 

“We have been prepping for a winning season, putting in so many hours and there’s nothing quite as rewarding as coming out on top and holding up that trophy at the end of a race weekend,” said Pedregon. “What a great job John (Collins), Rip (Reynolds), and the team did to get us ready for this race. What a real triumph for us all, especially after the 2020 season. We really appreciate our sponsors and great fans for sticking with us and giving us the additional boost of confidence we needed. That support is what makes it all possible.”

Pedregon’s performance aboard his Dodge Charger SRT Hellcat consistently improved with every run throughout the weekend at Summit Racing Equipment Motorsports Park. After earning a tenth place seeding for eliminations, he went on to collect round wins over Tim Wilkerson, Robert Hight and Alexis DeJoria to advance to his first final round appearance of the year to face category points leader, Bob Tasca III. Following a holeshot semifinal win over DeJoria and the second rain delay of the day, Pedregon came ready for his final faceoff and used a 0.053-second reaction time to give his Dodge Charger SRT Hellcat another holeshot advantage off the start and power to a 3.958 sec/324.75 mph pass over Tasca’s (0.100 sec.) 3.913/332.02 effort to earn the coveted Wally trophy and the treasured ice cream scoop trophy that the Bader family offers the winners at their dragstrip.

“(Winning) is not why I drag race, but this’ll keep me drag racing,” shared Pedregon. “It’s a good team and I felt like I was kind of holding my team back a little, but I dug deep. You work your way into winning again and these guys taught me to get back into that winning. It feels good to be back at it. This win means that I’m as good as the car, and I know I have a good car, so I think I can be there for the car as well and win more races.”


 

Chaparro Joins Lexus Team

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May 272021
 

Latino Traffic Report (LTR) has learned that Adelmo Chaparro was named Lexus Southern vehicle operations manager where he oversees vehicle sales, distribution, marketing and product training and engagement for the 68 Lexus dealers in 11 states that his area office.

“I am excited to join the Lexus Southern Area and work closely with our team members,” says Chaparro. “It’s been an incredible journey working for Toyota and Lexus over the past 15 years, and those experiences have helped prepare me for this new role. The future is very bright for Lexus, and I look forward to working hard to support our dealerships and their continued success.”

Before joining Lexus in September, 2020, Chaparro was the MDRP at Toyota Motor North America’s (TMNA) headquarters in Plano, Texas, where he rotated through positions in Guest Experience and Retention, Demand and Supply Management, and Toyota Sales Operations. Born in Venezuela and raised in Evansville, Indiana, he has worked at TMNA since 2006.

At LTR, we applaud efforts in the auto industry to hire and promote Latinos.

Ford Foundation Invests in Latino Art and Artists in “Reclaiming the Border” Project

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Apr 082021
 

Shared Spaces by Ana Maria Alvarez produced by Border Arts Corridor. Photo Credit: Ammi Robles.

Latino Traffic Report has learned that the Ford Foundation will partner with Borealis Philanthropy, the Center for Cultural Power, the National Association of Hispanic Journalists, and the National Association of Latino Arts and Cultures to launch Reclaiming the Border Narrative.

Nansi Guevara, 2020 Border Narrative Change, NFA Grantee

Reclaiming the Border Narrative is an effort to penetrate and shape the national attention on migration and the United States-Mexico border by supporting authentic storytelling by affected communities on the cultures and socio-political dynamics that comprise the region. Funding will enable immigrant rights advocates, artists, writers and organizations to work over the next three years to organize and preserve stories reflecting the dignity and truth of border communities, connecting and empowering them to center their own narrative on their terms and in their voices.

“Damaging narratives about border communities have for too long dominated the national attitude towards immigrants. We are proud to support these communities to reclaim their truth, speak their stories, and craft new anthems for America that ring with the dignity, demands, and dreams of border communities,” said Maria Torres-Springer, vice president of U.S. Programs for the Ford Foundation.

Prevailing narratives across administrations have demonized border communities and stoked fear of immigrants, fueling xenophobic policies including a multi-billion dollar border wall and family separation. Through it all, the authentic life stories, voices, and narratives of impacted border communities have been flattened, and the complexities of their cultures, contributions, and experiences have been erased.

From The Center for Cultural Power.

The Ford Foundation will provide more than $4.5 million in grants to the partners, who will regrant to:

  • Immigrants’ rights organizations working in Arizona, California, New Mexico, and Texas;
  • Artists, filmmakers, writers, and journalists who live or work along the border and who lift up the region’s stories and issues; and
  • Provide training and technical assistance to those grantees to improve and expand their capacity to use documentation, storytelling, and other forms of creative expression to advance their organizing and advocacy agendas beyond the life of their grants.

Ford will provide additional support to the Southwest Folklife Alliance to document the learning from this initiative. The collective efforts will be compiled into an accessible digital archive to collect, house, and preserve the stories from the border and include contributions of other communities, advocates, and creatives after the project ends.

From Borealis Philanthropy: Free our Future San Diego action organized by Mijente

“The truth that runs through all of our work is that directly affected communities are the essential creative force in the larger arc of social change,” said Amoretta Morris, president of Borealis Philanthropy. “In the aftermath of the last four years of extreme anti-immigrant actions and narratives, we must listen to and center the stories, experiences, and wisdom of border communities who are determining their own futures. Borealis is thrilled to support the advocates helping to uplift the voices we need to hear right now.”

“It’s clear that culture and stories shape national policies about immigration,” said Favianna Rodriguez, cultural strategist and president for the Center for Cultural Power. “For too long, our country’s dominant story has been one of criminalization and dehumanization, which has led to children and families being held in cages. The Center for Cultural Power is honored to build the cultural capacity of artists and pro-migrant organizations to create, amplify and normalize a different kind of culture that’s welcoming to immigrants and can move us away from a punishment economy.”

NIENMORE Texas, 2020 Border Narrative Change, NFA Grantee

Maria Torres-Springer, vice president of U.S. Programs for the Ford Foundation, said, “Damaging narratives about border communities have for too long dominated the national attitude towards immigrants. We are proud to support these communities to reclaim their truth, speak their stories, and craft new anthems for America that ring with the dignity, demands, and dreams of border communities.”

“It is a rarity to be among partners whose shared commitment to cultural competence can act as a powerful catalyst for systemic change, beginning with our efforts to amplify the rich and dynamic border stories too often overlooked,” said Alberto B. Mendoza, executive director for the National Association of Hispanic Journalists. “With this investment, NAHJ and our journalists are part of a veritable opportunity for storytelling that preserves significance and fosters authenticity.”

“The National Association of Latino Arts and Cultures has long stood in solidarity with Latinx artists and organizations along the southern border,” said María López De León, president and CEO of the National Association of Latino Arts and Cultures. “We work to uplift the most marginalized voices within our communities because we know that art and culture is our most powerful conduit for transformative change. Using their artistic and cultural practice strategically to advance justice, artists and culture-makers along the southern border will create works that reflect the dignity, resilience, and beauty inherent in border communities and our histories. It is an honor to stand with the Ford Foundation and other partners supporting arts and culture-makers throughout the border region in cultivating collaboration across creative disciplines and borders.”

“Many widely held assumptions and beliefs about the border region and immigration that circulate in U.S. culture and media paint a negative, flat picture of these complex issues,” said Maribel Alvarez, folklorist and ethnographer for the Southwest Folklife Alliance. “To bring about lasting changes in public perceptions and policies, we need to augment the scale and capacity of those close to the ground to get their stories heard and taken seriously. This project is the welcome and urgent first step towards a more democratic and equitable public narrative about some of our country’s hardest working, yet most vulnerable, communities.”

For grant opportunities go to partner sites.