Latino Traffic Report has learned that in its sixth year as the largest corporate supporter of AdoptAClassroom.org, the Subaru Loves Learning initiative will have supported more than one million students nationwide. Together with more than 630 retailers, Subaru will provide teachers with funding to purchase essential classroom supplies and high-quality resources that support student success.
As the new school year approaches, affording basic classroom essentials remains a significant economic barrier for many families and educators alike. According to AdoptAClassroom.org, 93 percent of teachers have students whose families cannot afford school supplies, often prompting those educators to fill the gap themselves. The average teacher in the United States spends $895 of their own money each year on classroom materials, a figure that has risen nearly 50 percent since 2015. Through its commitment to being More Than a Car Company, Subaru is helping ease that burden by supporting classrooms nationwide and ensuring students and educators have the resources they need for a successful start to the school year.
“Students and teachers in high-needs schools deserve access to the classroom resources they need to succeed, and our retailers continue to go above and beyond on their behalf in support of Subaru Loves Learning,” says Alan Bethke, senior vice president of marketing at Subaru of America, Inc. “As part of our efforts to deliver on the Subaru Love Promise, we are honored to have reached an incredible milestone of more than one million students over six years of partnership with AdoptAClassroom.org, helping classrooms in the communities we serve.”
Many participating retailers will also donate curated school supply kits filled with local teachers’ most-requested materials, and some will go a step further by providing flexible funding for special school and classroom projects. Additionally, Subaru Gear will donate $1 to AdoptAClassroom.org for every “Education” Badge of Ownership ordered, up to $2,000 total, further reinforcing the automaker’s mission to ensure that students and educators have what they need to start the school year strong.
“With the support of Subaru and its dedicated network of retailers, this initiative enables us to reach more students every year,” says Ryan Jordan, chief executive officer of AdoptAClassroom.org. “As we celebrate our sixth year of partnership, we’re proud to continue funding the essential classroom resources that too many schools across the country still lack. This enduring collaboration demonstrates the lasting impact that can be made when we come together to invest in the next generation.”
Continuing its commitment to the Camden community, Subaru will adopt every pre-kindergarten classroom in eight schools within the Camden City School District (CCSD) as part of the 2026 program, supporting nearly 75 teachers. In addition to funding for essential classroom supplies, Subaru employees will volunteer their time to help these and other Camden teachers across the district prepare their classrooms to welcome students back for the new school year.
To learn more about the Subaru Loves Learning initiative and its partnership with AdoptAClassroom.org, visit subaru.com/learning or follow #SubaruLovesLearning on social media.