Marking Women’s History Month and International Women’s Day, Reuters released its list of Top 20 Trailblazing Women in Automotive. Latino Traffic Report (LTR) has learned that included in the list were two Latinas, Genesis Motor North America chief operating officer Claudia Marquez and Angela Zepeda, chief marketing officer for Hyundai Motor America. In naming recipients for its list, the publication sought nomination of individuals who have had a lasting impact on their industries, with a demonstrable track record of influence, impact, and leadership. Nominations were received from a broad set of industry stakeholders including but not limited to Reuters Professional and the communities served by Reuters Events.
Photo by Jonathan Vandiveer
“Having Angela Zepeda recognized as a global Trailblazer by Reuters is an exceptional recognition for Angela and the company,” said Randy Parker, CEO, Hyundai Motor Company. “Angela brings many natural talents to her role as CMO, and we applaud her for the significant contributions she has given to the organization and the Hyundai brand DNA through her creative marketing abilities and successful leadership. Keep on trailblazing!”
Zepeda (right) has made several significant achievements in her role at Hyundai including a first-ever social media initiative to celebrate football’s biggest game. Hyundai went offline to conquer the Big Game weekend in the all-new Santa Fe SUV and handed its Instagram account over to twenty-two other brands including, Weber Grills, the Los Angeles Rams, the Houston Texans, Mint Mobile and more. Thereby, creating never-before seen unique product content and applauses from many audiences.
Zepeda is also an expert in marketing to women, with a keen understanding of the emotional triggers involved in women’s retail habits. She has spoken on the topic at various conferences, including the ISSM CONVERGE Conference, the WLN Conference, the M2W Conference in Chicago, and the Marketing to Women Conference in Copenhagen, Denmark.
In response to the recognition for Marquez (right), José Muñoz, president and global COO of Hyundai Motor Company, and president 
and CEO of Genesis Motor North America said: “Claudia has been blazing trails in this industry since I’ve known her, so it’s no surprise that Reuters is recognizing her leadership. Since joining Genesis two years ago, Claudia has made a tremendous impact on the business and the brand. As a leader she lives the Genesis brand values of performance and excellence and is well respected throughout the industry and with our retail partners. We are so very proud to honor her and the other Trailblazing women in this wonderful industry.”
Under Marquez’s leadership, Genesis strengthened its position in the United States with recording-breaking sales, expansion of its U.S. retail network, and increasing brand awareness.
In 2023, Genesis reported a best-ever annual U.S. sales achievement with 69,175 vehicles sold, representing a 23 percent year-over-year increase. The brand also expanded its U.S. retail network with the opening of several standalone facilities.
Marquez has more than 28 years of experience in the automotive industry. Previously, she served as CEO of Hyundai Motor Mexico and has held positions in multiple automotive brands, including BMW, MINI, Land Rover, Nissan, and Infiniti.
LTR celebrates the accomplishments of these Latinas and wishes them continued success.
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