Latino Traffic Report (LTR) has learned that Hyundai Motor America (HMA) has promoted Brandon Ramirez to director of Corporate Social Responsibility and External Relations. In this role, Ramirez is responsible for the development and implementation of CSR programs and initiatives in the areas of sustainability, innovation and community engagement. Ramirez is also responsible for promoting Hyundai and Genesis leadership in technology democratization, eco-friendly mobility solutions and customer-centric experiences.
Ramirez is an old friend to LTR, which has followed his career advancement over the years. Previously, Ramirez was the senior group manager, product public relations at Hyundai Motor North America responsible for communicating the attributes of Hyundai’s entire product lineup to traditional and digital media throughout the country, including auto show strategy, new vehicle launches and ongoing content creation for Hyundai vehicles. Ramirez also spent 13 years leading product development, market launches and lifecycle management for Hyundai’s lineup of cars, CUVs and alternative-powered vehicles. He has extensive multicultural experience serving as the chair of Hyundai’s internal “Amigos Unidos” employee group, which is tasked with community engagement and raising culture awareness at Hyundai.
Congrats to Ramirez and kudos to Hyundai for its commitment to diversity.