Toyota Sponsors Ruido Fest in Chicago

 Noticias  Comments Off on Toyota Sponsors Ruido Fest in Chicago
Jul 162016
 

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Los Angeles based band, La Santa Cecilia, perform at Ruido Fest and join Toyota at the Toyota Musica area – July 2016.

Latino Traffic Report has learned that Toyota is the exclusive automotive sponsor for Ruido Fest, one of the nation’s largest Latin alternative summer music festivals.

This year’s featured artists included:

  • Mexican indie-pop singer and composer Carla Morrison
  • Mexican pop-rock singer/songwriter Natalia Lafourcade
  • Mexican-American, L.A.-based band La Santa Cecilia.

The artists shared highlights with festivalgoers and music fans through Toyota hashtags #BoldWish and #VayamosJuntos on Facebook, Twitter and Instagram. To support up-and-coming artists, a Toyota-sponsored stage featured some of today’s rising Latin alternative music stars.

Powered by the bold Camry, Morrison surprised one lucky fan by fulfilling their #BoldWish at Ruido Fest. Lafourcade joined Cuban actor, singer and Univision TV presenter, William Valdes, for a live karaoke session as part of their #BoldWish. In addition, social media famous photographer Bryant Eslava and Valdes created a 360-degree live video along with the other artists to share festival highlights with music fans on Toyota Latino channels.

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2016 Ruido Fest – Actor and TV presenter William Valdes and singer/songwriter, Natalia Lafourcade meet up at Ruido Fest. Photo by social media photographer, Bryant Eslava before Lafourcade’s performance – July 2016.

Through the lens of “Musica y Destinos,” the Toyota Música area immersed festivalgoers in vehicle displays that engaged them through a series of virtual reality zones and shareable GIF photo opportunities starring the bold Camry, the all-new Prius, the RAV4 Hybrid, and the Corolla. A special perk for Toyota owners included exclusive access to a loyalty deck with a bird’s eye view of the festival each day.

“Music is ingrained in the lives of so many of our guests,” says Tyler McBride, Toyota’s engagement marketing manager.  “We use music to connect with our guests and Ruido Fest was the perfect setting. Whether in person or via our social channels, Toyota is committed to engaging our artist partners and giving our guests an up close and personal view of the music journey.”

As a major sponsor of music festivals, Toyota has developed a social activation to engage attendees as well as raise funds for VH1 Save the Music. Festivalgoers visit the activation space and share on social media using #ToyotaGiving to show their support, while simultaneously increasing music education awareness. The social campaign benefits VH1 Save The Music Foundation, a national nonprofit organization committed to restoring music education programs in America’s public schools. A $30K donation will go to a designated school later this year.

Auto Reviews: 2016 Chevy Trax LTZ

 Chevrolet, Reviews  Comments Off on Auto Reviews: 2016 Chevy Trax LTZ
Jul 142016
 


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To successfully compete in a popular automotive segment, manufacturers sometimes resort to adding  bling. For 2016, Chevrolet does just that with the the Trax, its small sport utility vehicle (SUV), and the new Midnight Edition package. On a recent weeklong test drive for Latino Traffic Report, the 2016 Trax LTZ displayed continued fuel efficiency and some nice 18-inch black rims. Black Granite Metallic exterior paint complemented those rims, in fact the only changes for 2016 include more exterior colors.2016-07-05 20.16.37-1

Introduced last year, the Trax entered the growing small SUV segment and brought a fuel efficient and versatile option to the Chevy lineup. Powered by an Ecotec 1.4-liter turbocharged four-cylinder engine that’s matched to a six-speed automatic transmission, the Trax should achieve an EPA estimated fuel economy of 26 miles per gallon (mpg) in the city and 34 mpg on the highway. I averaged 28.5 mpg. The engine’s 138 horses and 148 lb.–ft. of torque proved sufficient but its wheeziness could be overheard above the stereo.

The test model with front-wheel drive is situated one level below the top-of-the-line LTZ with all-wheel drive (AWD). For an extra $1,500, all Trax models can be equipped with AWD.

2016-07-05 20.14.57Inside, the Midnight Edition adds extra design touches like two-tone (gray/black) leatherette seats, carpeted floor mats, and skid and sill plates. A segment leader when it comes to interior stowage, the Trax has 15 interior compartments including a hidden drawer under the passenger front seat and upper and lower glove boxes. For added convenience, the upper glove box has a USB port for concealing a phone or MP3 player while charging.

For a maximum cargo space of 48.4 cubic feet, the 60/40-split rear row of seats deploys easily to fold flat, with a nylon loop to lift the seat up and a red button located near the headrest to flatten the seat back.

Chevrolet’s MyLink Infotainment with a seven-inch-diagonal color touch screen is one of the easiest for programming radio and XM stations, offering a total of 35 channels. Included as standard features OnStar (six-month subscription) and the 4G LTE built-in Wi-Fi hotspot really set the Trax apart from the competition. The Wi-Fi comes with a three-month/three gigabyte data trial (whichever comes first). The LTZ added the Bose premium seven-speaker system with an amplifianer and subwoofer.2016-07-05 20.15.52

Standard safety features include ten air bags, StabiliTrak electronic stability control, remote keyless entry, and a rear vision camera. The LTZ added cruise control, a remote vehicle starter, and rear park assist. More sophisticated safety systems, like a blind spot warning, are not available on the Trax.

Air conditioning, power locks and windows, and programmable door locks are standard. Additional standard features on the LTZ included a six-way power adjust on the driver’s seat and a leather-wrapped steering wheel.

2016-07-05 trax.licPricing for the 2016 Trax starts at $21,195. The as-tested price with the Midnight Edition package ($500) came to $27,525.

Sí: The Midnight Edition ramps up the Trax’s exterior appeal and standard features like OnStar and 4G LTE Wi-Fi really set it apart.

No: The engine is a bit wheezy and safety features like a blind spot monitor are not available.

 

Maserati Issues Vehicle Recall

 Recalls  Comments Off on Maserati Issues Vehicle Recall
Jun 272016
 


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When it comes to recalls, they come in all shapes and brands. Case in point, Latino Traffic Report has learned that Maserati North America, Inc. (Maserati) is recalling certain model year 2014 Quattroporte and Ghibli (above) vehicles manufactured June 1, 2013, to February 28, 2014. The affected vehicles, equipped with an eight-speed automatic transmission and a monostable gear selector, may mislead owners about which gear the vehicle is in and may not adequately warn the driver when driver’s door is opened and the vehicle is not in PARK, allowing them to exit the vehicle while the vehicle is still in gear.

 Maserati Quattroporte

Drivers thinking that their vehicle’s transmission is in the PARK position may be struck by the vehicle and injured if they attempt to get out of the vehicle while the engine is running and the parking brake is not engaged.

Maserati will notify owners, and dealers will perform a software update, free of charge. The remedy software is currently in development. Owners will be mailed an interim notification on July 1, 2016. A second notice will be mailed when the software is available. Owners may contact Maserati customer service at 1-201-510-2369. Maserati’s number for this recall is 307.

Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Launches: 2017 Hyundai Elantra

 Launches  Comments Off on Launches: 2017 Hyundai Elantra
Jun 242016
 


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Launched in 1990, the award-winning Elantra is one of Hyundai’s all time best-selling models. For 2017, Hyundai manages to add new features and technology to the all-new Elantra, while dropping the starting price by $100. At the regional launch in New Orleans, the Elantra impressed Latino Traffic Report with its bar-raising segment firsts.

The redesign starts with a new look on the outside, defined by Hyundai’s signature hexagonal grille and smoother contoured lines that enhance its aerodynamics. The redesign also includes equipment firsts like the available HID headlights with Dynamic Bending Lights, unique vertical LED daytime running lights, the LED door handle approach lights, and LED taillights.

Apple CarPlay

Apple CarPlay

The base model Elantra SE matches the 2.0-liter four-cylinder engine with a standard six-speed manual transmission. Great news for fans of the stick shift, except that it’s sold as-is. Stepping up to the Eco trim level makes the 1.4-liter turbocharged GDI four-cylinder engine matched to a seven-speed dual-clutch transmission standard. The Eco trim should offer the best gas savings of all with an EPA estimated combined fuel economy of 35 miles per gallon (mpg).

At the launch, we drove the Limited trim level that’s powered by the 2.0 liter matched to a six-speed automatic Shiftronic transmission with the Active ECO System. We averaged 35.9 mpg while driving at a good clip and crossing state lines between Louisiana and Mississippi. Standard on all Elantras, the Drive Mode Select further enhanced its performance.

2017 ELANTRA SEDANStepping up to the Limited trim level brings many more advantages, including standard advanced safety features like a rearview camera, Blind Spot Detection with Rear Cross-traffic Alert, and Lane Change Assist. While not offered on the SE manual, they are available on the SE with the automatic transmission.

Premium soft-touch materials, new creature comforts like dual climate control, and available advanced technology like Apple CarPlay and Android Auto, give the  Elantra a more upscale interior. It’s also larger than its competitors, so much so that it’s classified as a midsize sedan by the EPA. Segment firsts include premium features like s a hands-free Smart Trunk—there’s no need to swipe a foot under the bumper, just approach with keys in your pocket and in a few seconds the trunk will open.

60/40-split folding rear seat

60/40-split folding rear seat

More segment firsts on the inside include the integrated memory system for the power driver seat and side mirrors, an auto-dimming rearview mirror, and advanced ergonomic front seats. The Limited trim adds heated front seats and offers heated rear seats (not found among its competitors).

For added convenience, the rear seat is split 60/40, folding forward for additional cargo volume. The Elantra already offers class-above total interior volume with 110.2 cu. ft. Cargo volume in the trunk reaches 14.4 cu. ft.

Standard entertainment features include Smartphone/USB and auxiliary input jacks, an AM/FM/CD/MP3 Audio System, and complimentary SiriusXM activation with a three-month trial subscription.2016-02-23 11.38.23 HDR

In a competitive segment like compact cars, the Elantra excels at offering a generous list of standard and available features, including some not normally found among its competitors.

Pricing for the 2017 Elantra SE starts at $17,985, while pricing for the Limited starts at $23,185.

 

Castro Promoted to Head of PR at Lamborghini

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Jun 232016
 


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Latino Traffic Report has learned that Automobili Lamborghini America recently appointed Jiannina Castro to head of public relations, effective immediately. She will be responsible for managing corporate, brand, product, and lifestyle communications for the company across the Americas and will report to Alessandro Farmeschi, chief operating officer, Automobili Lamborghini America.

She joins Automobili Lamborghini after four years within the luxury automotive industry where she was responsible for communications and held senior management roles in partnerships, retail marketing, and events. Prior to this, Castro held roles managing marketing and communications for several global luxury brands including Maserati where she served as director of communications and was responsible for driving the company’s North American communications strategies and plans to increase brand awareness and maximize profitability targets during a period of exponential growth.

Originally from South Florida, Castro holds a bachelor of science in communication from the University of Miami.

GM Expands Career Re-Entry Program

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Jun 212016
 


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Did you leave a career in the auto industry only to discover that you miss it? Latino Traffic Report has learned that General Motors will expand its popular twelve-week career re-entry internship this fall. Paid internships will begin in mid-September and will be available in GM’s information technology, manufacturing and engineering functions.

Take 2 is an opportunity for professionals with technical backgrounds who took a career break of two or more years and are interested in returning to the workforce. This 12-week “audition” will prepare experienced interns for a full-time career in one of several fields at GM through training, professional development and networking opportunities.

“The pilot of ten interns this spring was so successful, we jumped at the chance to utilize this program to add experienced IT team members to our organization,” said Sue Brann, chief administration officer at GM’s Austin Innovation Center.

The fall program will offer positions at GM’s southeast Michigan campuses, including Warren, Milford and Pontiac, as well as the company’s IT innovation center in Austin, Texas.

“As the executive sponsor of the Take 2 program, I am so pleased with how our organization has embraced the idea of welcoming experienced professionals into our company,” said Kristen Siemen, executive director, Global Thermal Engineering. “They bring an incredible breadth of experience, both professional and personal, to these positions. I look forward to expanding the program to other parts of our business in this next chapter.”

Available positions for the fall Take 2 program are currently posted. Interested applicants can visit the GM Careers website for more information.

Ford Recalls Additional Models with Takata Airbags

 Recalls  Comments Off on Ford Recalls Additional Models with Takata Airbags
Jun 142016
 

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2008 Ford Edge

Latino Traffic Report has learned that Ford is issuing a safety recall for vehicles that have certain non-desiccated Takata passenger-side frontal airbag inflators after Takata declared those inflators are defective. This expanded recall follows Takata’s notification to the United States National Highway Traffic Safety Administration (NHTSA) that certain of its airbag inflators are defective, affecting several automakers across the industry.

Ford_Mustang_GT_2007The vehicles affected by this Takata action are 2007-2010 Ford Edge, 2006-2011 Ford Fusion, 2005-2011 Ford Mustang, 2007-2011 Ford Ranger, 2007-2010 Lincoln MKX and 2006-2011 Lincoln MKZ, Zephyr, Mercury Milan and 2005-2006 Ford GT vehicles built in North America. Ford is not aware of any injuries associated with these passenger side frontal inflators in any Ford vehicles related to this safety recall. Driver side airbag inflators in these vehicles are not included in this recall.

In the event of a crash necessitating deployment of the front air bags, these inflators may rupture due to propellant degradation occurring after long-term exposure to absolute humidity and temperature cycling. An inflator rupture may result in metal fragments striking the vehicle occupants resulting in serious injury or death.

2010 Lincoln MKX

2010 Lincoln MKX

A total of 1,902,228 vehicles now are affected by this safety recall. There are 1,896,443 vehicles in the U.S. and federalized territories, 1,304 in Canada, and one in Mexico. Ford will notify owners, and dealers will replace the passenger frontal air bag inflator, free of charge. The recall is expected to begin July 11, 2016. Owners may contact Ford customer service at 1-866-436-7332. Ford’s number for this recall is 16S26.

Owners may also contact the NHTSA Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Reviews: 2016 Volvo XC90 R-Design

 Reviews, Volvo  Comments Off on Reviews: 2016 Volvo XC90 R-Design
Jun 072016
 


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To call the second-generation 2016 Volvo XC90 an award winner doesn’t really capture this Sport Utility Vehicle’s (SUV’s) success. With more than 110 global awards so far, including the 2016 North American Truck of the Year, the XC90 is quite simply, a hit.

Latino Traffic Report was first introduced to the new 2016 XC90 at the launch in 2015. I recently test-drove the 2016 XC90 T6 R-Design and after a week in the vehicle, I can report that my first impressions from the launch were spot on.

2016-05-17 19.39.56The appeal of the R-Design begins on the outside with the XC90’s streamlined silhouette and distinctive design cues, like the T-shape in the LED headlamps, referred to as “Thor’s hammer,” a lower front spoiler, a distinct front grille, and metal mirror side covers.

It’s on the inside, however, that the XC90 pushes Scandinavian design, combining luxury with utility, to its full effect. Catching immediate attention is the nine-inch tablet-sized center display where most of the vehicle’s control functions, e.g. music, climate control, navigation, are stored. A known proponent of preserving knobs for better utility, I can say that this application is the exception to my rule. Using the same sliding motion for a phone or a tablet, I found most of the functions I needed. I did have trouble with radio presets but that was because I was looking for the wrong word. Presets are found under the “library” tab and once selected it reveals every station, terrestrial or satellite, and I scrolled through them quickly and easily to select presets. One low-tech feature I was happy to find was the CD player in the center console.

2016-05-17 19.41.36The next innovation worth noticing is the 12.3-inch instrument cluster, which is completely digital on the R-Design. There is no hardware surrounding the speedometer or tachometer, and while you can scroll through to find information like tire pressure and average fuel economy, a center screen displays a digital navigation map—all XC90 T60s come with a six-month subscription to Volvo’s Sensus Connect navigation system. Other features specific to the R-Design include perforated Nappa leather on the seats and key fob, and perforated leather on the steering wheel and shift knob, and illuminated tread plates, to name a few.

Another cause for applause is the XC90’s powertrain, namely the 2.0-liter four-cylinder super and turbocharged engine that produces 316 horsepower and 295 lb–ft of torque. Offering plenty of oomph the engine is matched to an eight-speed Geartronic automatic transmission. The EPA estimated fuel economy for the XC90 R-Design is 20 miles per gallon (mpg) in the city and 25 mpg on the highway. I averaged 20.7 mpg.

Nothing defines a Volvo better than safety. Standard safety features on the XC90 2016-05-17 19.39.11include the City Safety collision avoidance system, Volvo On Call with remote lock/unlock and vehicle tracking, lane departure warning, and rear park assist and camera. The test model included the Vision Package ($1,800) with the Blind Spot Information System (BLIS) and Cross Traffic Alert.

Additional creature comforts include heated front seats, Sirius satellite radio, a hands-free tailgate, four-zone climate control, and keyless entry and drive.

For its part, the R-Design enhances the SUV’s sporty nature with bolstered leather seats that hug the driver and front passenger in place, but tend to grab hold when climbing out.

Finally, the fit and finish truly sets this SUV apart from the competition. Diamond-cut effects on knobs like the Adjustable Drive Mode (the R-Design included Sport, Comfort, Eco, Individual and Dynamic modes) and Start/Stop added elegance as well as a little sparkle.

2016-05-17 XC90.licPricing for the 2016 Volvo XC90 starts at $49,895. The as-tested pricing for the 2016 R-Design came to $67,155.

 

: The all-new XC90 is as intelligent as it is beautiful with a groundbreaking powertrain, tablet-inspired infotainment screen, and excellent fit and finish.

 

No: Essential safety features like BLIS and Cross Traffic Alert should be standard on a Volvo.

 


Lovato Joins Jonas for the 2016 Honda Civic Tour

 Noticias  Comments Off on Lovato Joins Jonas for the 2016 Honda Civic Tour
Jun 032016
 

Demi Lovato and Nick Jonas to Headline Fifteenth Anniversary Honda Civic Tour This Summer

Demi Lovato and Nick Jonas to Headline Fifteenth Anniversary Honda Civic Tour This Summer

Latino Traffic Report has learned that multi-platinum selling music artists, Demi Lovato and Nick Jonas will headline the 2016 Honda Civic Tour that launches June 24, 2016 in the Miami area. Demi and Nick will take their highly anticipated tour to 37 cities throughout the United States including New York, Los Angeles, Chicago, Las Vegas, and more.

“We want our fans to step into our worlds and to feel like they’re a part of  Honda Civic Tour: Future Now from the moment they enter the venue ’til the moment they leave,” says Lovato.

Adds Jonas: “We’re looking forward to creating an unforgettable experience that’s unlike anything else.”

2016 Honda Civic TourThe Honda Civic Tour also invites fans to power up their concert experience with The Power of Dreams sweepstakes. Starting March 22 through August 27, one lucky ticket holder and a guest at each show along the tour will be selected for the ultimate backstage VIP experience, including an arena tour, a look inside Demi’s and Nick’s tour bus, a chance to walk on stage prior to the show and a private meet and greet with Demi and Nick. Fans can enter for their chance to win at Honda.us/tix.

Continuing in Honda Civic Tour tradition, also tarting March 22 through February 2017, fans will be able to enter to win a brand new 2016 Honda Civic Sedan designed and autographed by Lovato, a Honda Grom motorcycle customized and autographed by Jonas or (thanks to Honda Financial Services) a trip to the tour finale at The Forum in Los Angeles on September 17. More info and rules for all sweepstakes can be found on HondaCivicTour.com.

Singer/songwriter Lovato’s current album, CONFIDENT, is out now on Hollywood Records/Island Records/Safehouse Records and features the hit songs “Cool for The Summer,” and the title track “Confident.” Her newest single is the power ballad “Stone Cold.” In addition, Demi is playing Smurfette in the upcoming animated feature GET SMURFY.

2016 Honda Civic TourIsland Records/Safehouse Records artist,  Jonas introduced himself as a fully formed solo artist on his hit self-titled debut, released in November 2014. The critically acclaimed album includes hits “Jealous,” “Chains” and “Levels.” Currently in the studio working on his new album, he also stars in “Kingdom,” and will appear in the upcoming James Franco produced film GOAT, which premiered at Sundance to incredible reviews.

This year marks the fifteenth anniversary of the Honda Civic Tour. Over 4.2 million fans have attended the concert series since 2001 to see 68 artists including One Direction, Maroon 5, Linkin Park, Fall Out Boy, Panic! At The Disco, blink-182, The Black Eyed Peas, Incubus and more. For a list of dates and venues, go to http://civictour.honda.com.

Reviews: 2016 Dodge Journey Crossroad Plus

 Dodge, Reviews  Comments Off on Reviews: 2016 Dodge Journey Crossroad Plus
Jun 012016
 


Most recognized for its muscle cars like the Charger and Challenger, Dodge also includes more utilitarian models in its lineup. The Dart is one. The Dodge Journey is another. On a recent test drive of the 2016 Journey Crossroad Plus for Latino Traffic Report, I was pleasantly surprised by this Sport Utility Vehicle (SUV).

Appropriately named, the Journey can transport five to seven passengers depending on how it’s configured. Classified as a small SUV by the Environmental Protection Agency (EPA) and Department of Transportation, the Journey’s 50/50-split third-row, available on all trim levels, sets it apart from the competition.

Dodge has reduced the number of trim levels in 2016, from seven to five, but added the Crossroad Plus that sits near the top of the lineup. Standard features like leather seats, the 8.4-inch Uconnect infotainment system, sport mesh seat inserts, and creatively designed storage space elevate the SUV. My favorite was the Flip ‘n Stow in-seat storage under the passenger front seat cushion. It flips up easily and can fit a purse. That plus the fold-flat front passenger seat, second- and third-row seating, and second-row in-floor storage, give the Journey best-in-class storage.

On the outside, distinctive front and rear fascias with Platinum Chrome accents, Platinum Chrome side sills, Platinum Chrome roof rails and unique 19-inch Hyper Black aluminum wheels, further distinguish this trim level.

Powered by a choice of two engines, a 2.4-liter four-cylinder or a 3.6-liter V6, the test model came with the latter that produces 283 horsepower and 260 lb.–ft. of torque. Matched to a six-speed automatic transmission, it has an EPA estimated fuel economy of 17 miles per gallon (mpg) in the city and 25 mpg on the highway for the two-wheel-drive version. I averaged 28.9 mpg.

All Journeys include Keyless Enter ‘n Go with push-button start, dual-zone climate control, Uconnect 4.3 with a 4.3-inch touchscreen, an AM/FM radio, CD player, MP3/WMA audio jack input, remote USB port, and black side roof rails.

The Journey also offers surprising options for this segment, like a heated steering wheel, a fold-flat front seat, and all-wheel-drive (AWD), featuring an on-demand system that provides added traction when needed and enhanced fuel economy when not.

The Crossroad Plus includes a black leather-wrapped steering wheel and shift knob, Liquid Graphite accents, a power driver’s seat, three-zone climate control and the afore mentioned front passenger fold-flat seat with storage.

Where the Journey falls short, however, is safety. While traditional features like anti-lock brakes and traction control are included, the rearview camera comes in a package reserved for the higher-end models, and a blind-spot warning system isn’t even offered.

Pricing for the Journey starts at $21,890, $2,600 less than the 2015 model. The test model included several packages like the Popular Equipment Group ($1250) that added the heated steering wheel, and the Navigation and Back-Up Camera Group ($1,195) bringing the as-tested price to $32,560.

Sí: Seating configurations and extra storage space give the Journey added versatility.

No: With all the extra packages on the test model, it still didn’t include critical safety features like blind spot monitor or collision avoidance, nor are they available.