Latino Traffic Report

For the last two years, Latino Traffic Report (LTR) has produced a truck guide, recognizing the appeal pickups hold, not just in the state of Texas, the number-one truck market, but also among Latinos. For 2020, we present our third installment. This guide includes models test-driven for at least a week by LTR and offers an overview, not a ranking, of what they offer or lack. For additional truck info or to compare and contrast, check out last year’s guide as well as the original.

Nissan Frontier

Coasting on a redesign that’s fifteen years old, the Nissan Frontier continues to offer utility and off-road capability, plus the lowest starting price in its segment.

Rumors of a redesign for the Frontier had been circulating for years but nothing definitive was announced, until this year at the Chicago Auto Show. According to Tiago Castro, director, Commercial Vehicle Business Unit, Nissan North America, Inc., there will be an all-new Frontier in 2021 and while 2020 will be the final year of this generation, it will include the 2021’s powertrain, an all-new 3.8-liter V6 engine matched to a nine-speed transmission.

Last year the Frontier was the most-affordable pickup in its class, with a starting price of $18,990, excluding destination fees, but the test model, Frontier SV Crew Cab SWB 4×4, sat well above the base.

The list of optional features included on the test model began with the powertrain, namely the 4.0-liter V6 with 261 horsepower and 281 lb.­–ft. of torque. It will be replaced later this year by the previously mentioned V6. It was matched to a five-speed automatic transmission and included a two-speed transfer case with 4Hi and 4Lo options for off-road capability.

Functionality sells trucks and the test model offered a maximum towing capacity of 6,380 lbs. as well as 60/40 split rear seats that flipped up, as well as down, to reveal added storage.

On the drive, however, the Frontier was capable but clearly outdated, especially on the inside. The Value Truck Package ($1,890) added upgrades like a leather-wrapped steering wheel, a rear sonar for parking, a factory-applied spray on bed liner, and sliding bed extender, among several features, bringing the as-tested price to $33,560. But it lacked basic new technology like a blind spot monitor or navigation.

The 2020 Frontier will go on sale this spring.

Ford Ranger

Like the Frontier, the Ranger remained unchanged for many years before it disappeared in 2011. But in 2019, Ford also decided to re-enter the midsize truck segment by bringing back its venerated “little” truck. The new version, however, joins its enlarged competition, measuring 210.8 inches in length.

On the outside, it appeared to borrow design cues from the Toyota Tacoma. Can you tell which is which? While it borrowed some design cues from the Tacoma, it didn’t adopt one of its best, a dampened tailgate.

When LTR last tested the Ranger, before the redesign, it too suffered from being dated as well as guzzling gas. The new model, however, included the 2.3-liter EcoBoost inline four-cylinder with 270 horsepower and 310 lb.–ft. of torque matched to a ten-speed automatic transmission, giving it an improved EPA estimated fuel economy of 20 mpg in the city, 24 mpg on the highway. The as-tested fuel economy came to an average of 22 mpg.

The Ranger has a maximum towing of 7,500 on all trims but payload varies and the test model had the lowest figure of 1,560 lbs.

Priced above the Frontier, the test model also included popular technology that its competitor did not, like a blind spot monitor with rear cross traffic alert, a 4G Wi-Fi hotspot, a digital TFT in the instrument cluster with an average fuel economy calculator among other features, and an eight-inch touch screen in the center stack to display navigation or audio information, or both with a split screen option.

Like the Frontier the test model included heated front seats, a leather wrapped steering wheel, satellite radio, a spray-in bed liner, and dual-zone climate control but the Ranger added leather seating.

Pricing for the 2020 Ranger starts at $25,605. The as-tested price, including the FX4 Off-Road Package ($1,295) came to $44,960.

Chevrolet Silverado

For 2019 Chevrolet completely redesigned, the Silverado and entered the market with a range of eight models and six engine/transmission choices. The test model was the two-wheel drive double cab RST trim, powered by the turbocharged 2.7-liter inline four-cylinder (I4).

The real competition for trucks happens under the hood and Chevy’s range of engines, from the four-cylinder to a diesel, gives it a definite advantage.

Matched to an eight-speed automatic transmission, the I4 should produce 310 horsepower and 348 lb.­–ft. of torque. Maximum tow rating for the Silverado is 13,400 lbs. with the V8 but maximum towing for the test model came to 7,000 lbs.

Body-color trim, full LED lighting (foglamps, headlamps and taillamps) and up to 22-inch wheels distinguish the RST trim from the others. The test model, however, included 18-inch bright silver painted aluminum wheels.

With redesigns, the focus begins with the exterior and in the case of the new Silverado, at first glance, its features can be polarizing compared to the clean lines of its predecessor, but it does improve on closer inspection. The new pickup is also 1.6 inches longer and has a bed that’s seven inches wider giving it a best-in-class cargo volume starting with the short box’s 63 cubic feet. Maximum payload on the test model came to 2,190 lbs.

The test model also included Active Fuel management to give it an EPA estimated city/highway fuel economy of 20/23 mpg respectively. During the test drive, it achieved an average range of 23.2 in the city and up to 32.4 mpg on the highway.

The test model did include signature GM technology like Stabilitrak, OnStar, Teen Driver, a rear seat reminder to encourage drivers to check the back seat before locking the vehicle, and a dampened tailgate that releases with the push of a button.

Pricing for the 2020 Silverado starts at $29,795. The as-tested pricing included multiple packages from Convenience with Bucket Seats ($1,655) to Safety ($890), which brought the price up to $47,795.

Ford F-250

The Ford’s F-Series has held the top-selling vehicle title for 42 years. The F-150 has made-up the bulk of these sales but it’s bulkier super duty siblings, the F-250, F-350, and F-450 provide the utility that work truck buyers demand. LTR recently drove the F-250 SRW 4×4 Crew Cab Limited.

Best in class achievements help super duties stand out in this highly competitive segment. For 2020, the F-250 will offer a choice of three engines including an all-new 7.3-liter V8 with best-in-class 430 horsepower and best-in-class 475 lbs.–ft. of torque. The third-generation 6.7-liter Power Stroke diesel V8 powered the test model. For 2020 it has been upgraded to deliver best-in-class 475 horsepower and best-in-class 1,050 ft.–lbs. of torque. A 6.2-liter V8 is the F-250’s standard gas engine. While the 6.7-liter diesel on the test model was matched to a six-speed automatic transmission, an all-new ten-speed heavy-duty TorqShift automatic transmission is standard with the 7.3-liter V8 and 6.7-liter Power Stroke diesel V8 for 2020.

Technology on a work truck is essential and as a Limited trim level, the test model added FordPass Connect^, embedded 4G LTE modem with Wi-Fi access for up to ten devices and charge up with wireless charging and USB-C ports as well as the Ultimate Trailer Tow Camera. The test model also included a tailgate step, ambient lighting, voice activated navigation, and adaptive cruise control. Capacity specs for the F-250 test model maxed out at 19,100 1bs. towing and 3,470 lbs. payload.

While fuel efficiency ratings are not required for super duties, the text model achieved an average fuel economy of 15.5–16.6 mpg during the drive.

Pricing for the 2020 F250 starts at $35,300. The as-tested price came to $84,500, including extra charges for a gooseneck hitch kit, 3.55 electronic locking axle, a fifth-wheel hitch prep package and a bed spray-in bed liner.