Continuing a Los Angeles Auto Show tradition, the ninth annual Hispanic Motor Press Awards recently recognized the ten best new vehicles of 2019 for the Hispanic consumer at the show. Organized by the Hispanic Motor Press Foundation (HMPF), a non-profit 501 (c)(3) educational organization, the awards reflect its mission to help educate Latino about vehicles with the best value in the market through grassroots efforts and events. The jury panel for the 2019 awards, comprised of Latino automotive journalists,bloggers, and industry influencers, including Latino Traffic Report owner/editor Valerie Menard, was selected by the organization’s advisory board.
“Across the board, the Genesis brand stands for premium quality and reliability,” said Erwin Raphael, executive director, Genesis Motor America, who was on hand in Los Angeles to accept the award for Best Deluxe Car for the Geneses G70 from HMPF jury members.
According to data from Polk, Latinos will account for 25 percent of the growth in new-vehicle sales and are projected to spend $18 billion on new vehicles in 2019. The impact of Latinos continues to increase exponentially in the market, influencing auto companies to consider and incorporate the needs and wants of the largest minority group in the country.
“California is known for setting the trends in the automotive industry. With the largest Hispanic population in the United States, it is the place to find out what we like,” said Ricardo Rodriguez-Long, president of the HMPF.
Twenty individuals and one jury director form the panel who evaluate the vehicles from their perspective keeping the Latino audience’s preferences foremost in their minds. An educated consumer is a satisfied consumer and the awards provide Latino consumers with outstanding choices based on the judging panels own experiences with the vehicles.
“We are proud and honored that the Hispanic Motor Press Awards are widely recognized by the automobile industry with multiple brands using the awards on their advertising and marketing campaigns,”adds Rodriguez-Long. “Our independence from specific media outlets and voluntary submissions by auto manufactures give our jury panel the ability to choose vehicles without any compromise or pressure, leveling the field for all participants.”
Here is the complete list of winners.
Sub-compact car: KIA Rio5
Compact car: VW Golf
Sedan car: Nissan Altima
Deluxe car: Genesis G70
Minivan: Chrysler Pacifica Hybrid
Crossover: Hyundai Kona
SUV: Lincoln Nautilus
Sports car: Ford Mustang
Adventure 4×4: Jeep Wrangler
Pick-up Truck: Ram 1500