Nov 182022

Kia EV6

Latino Traffic Report (LTR) has learned that the Hispanic Motor Press has revealed the first round of winners for the 2023 Hispanic Motor Press Awards (HMPA), the premier independent Hispanic awards presented in the country for the Latino community to help, educate, and pre-select the best vehicle options in the market, during today’s opening of the Los Angeles Auto Show (LAAS) and AutoMobility LA.  The thirteenth annual HMPA program identifies the best new model year 2023 vehicles for Hispanic car buyers, considering manufacturer advancements in technology, safety features, infotainment, and cleaner mobility.

“We are delighted to announce the winners of the Hispanic Motor Press Awards right here once again in Los Angeles which represents the largest Hispanic market in the country. With the segment representing one in four of new vehicle purchases, we empower Hispanic consumers across the nation with information on adopting clean and safe transportation that enhances their vehicle experience while helping them make the right decision at the time of purchase,” states Ricardo Rodriguez-Long, veteran automotive journalist and founder of the Hispanic Motor Press.

The 2023 HMPA vehicle winners in respective categories are:

Best Technology of the Year – General Motors Super Cruise

City Car of the Year – Hyundai Kona

Luxury Vehicle of the Year – Jeep Grand Wagoneer

EV Car of the Year – Kia EV6 (top)

SUV of the Year – Kia Telluride

Truck of the Year – Chevrolet Silverado


Winning vehicles will be featured in an exclusive staged area throughout the duration of LAAS taking place through November 27 at the Los Angeles Convention Center. The remaining HMPA 2023 winners will be chosen from two categories,  EV Truck of the Year and Family Vehicle of the Year, and will be announced in 2023.

Auto manufacturers voluntarily submit their entries, and the jury panel evaluates vehicles features including overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and price.

The 2023 HMPA Jurors, of which LTR is included, represent a distinguished, independent group of Latino automotive journalists, content creators and industry influencers selected by the organization’s advisory board. Over 20 juror members evaluated over 100 new vehicles during 2022. The jury panel is comprised of national Hispanic journalists, content creators, and influencers who assess the vehicles while considering key purchase drivers for Hispanic families in quality, reliability, style, safety, and value.

Hispanic Motor Press Foundation is a non-profit 501(c)3 with the objective to educate and help the Hispanic Consumer to move towards mobility that is clean, affordable, and capable of reducing greenhouse emissions and improve our air quality.

For more information, visit Follow Hispanic Motor Press on Twitter@HMotorPressOrg, Facebook@Hispanicmotorpress  or Instagram@hispanicmotorpress.


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