

When Genesis hit the auto market in 2015 as Hyundai’s premium nameplate, some could say it was a bumpy start. Its design lacked sophistication and Hyundai had already carried a Genesis model in its own lineup. It begged the question: would car buyers pay more for a fancy Hyundai? Fifteen years later, the answer, apparently, is yes.
Before driving the GV70 Electrified, LTR had the chance to test the GV70 premium SUV. Judging from the redesigned GV70’s distinctive look on the outside and its interior filled with premium features, including an Ergo Motion Seat with a massage function, Hyundai had conquered any design disadvantages. With a starting MSRP of $52,600, the test model added the Sport Advanced Package and Sport Prestige Package that included features the Genesis digital key, a panoramic sunroof, 21-inch sport alloy wheels, and the Lexicon Premium Audio as well for an additional $9,900 dollars bringing the as-tested price to $64,045. This seemed like a bargain when considering the driving experience and other details like amazing graphics in the gauge cluster and 14.5-inch touch screen.
Enter the electrified version and the EV is already sitting pretty. It included the premium features listed above plus some that weren’t mentioned like a configurable instrument panel (IP) that can display 18 functions and with a 3D affect, especially when the adaptive cruise control is engaged—you can even select a color that matches the owner’s model. Copper piping accented the seats and brushed aluminum accentuated the center console and door panels, plus a selection of mood lighting and nature sounds that enhanced the interior’s spa feel.
What’s left to consider is its electric range, its ability to hold that range as well as the ease of charging. Initially, EVs could be charged from a regular 120-volt outlet. These were much lighter vehicles but carmakers today tend to focus on producing large, premium SUVs to maximize profit. The larger they come, however, the harder they are to charge. Many need buyers to install 240-volt outlets (think clothes dryer) in the garage or invest in a portable one. In extreme temperatures, it can be more of a challenge.
On this test drive, the EV benefited from fair Texas weather charging easily on a 120-volt outlet to provide 245 miles of electric range and exceeding the estimated range of 236 miles. Genesis also placed the plug in the striking G-Matrix patterned front grille for added convenience.
Pricing for the 2024 Electrified GV70 starts at $67,645. The test model also added the Prestige Package for an additional $6,800 that included quilted Nappa Leather seating, a 12.3-inch IP, head-up display, Lexicon Premium Audio, and heated second row seats, among other features bringing the as-tested price to $75,020.
Sí: The G70 Electrified ramps up the elegance and beauty of its gas-powered sibling with the added bonus of charging easily for a 245-mile electric range.
No: As with all EVs, the price limits who can partake of the experience.
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