Latino Traffic Report (LTR) has learned that Adelmo Chaparro was named Lexus Southern vehicle operations manager where he oversees vehicle sales, distribution, marketing and product training and engagement for the 68 Lexus dealers in 11 states that his area office.
“I am excited to join the Lexus Southern Area and work closely with our team members,” says Chaparro. “It’s been an incredible journey working for Toyota and Lexus over the past 15 years, and those experiences have helped prepare me for this new role. The future is very bright for Lexus, and I look forward to working hard to support our dealerships and their continued success.”
Before joining Lexus in September, 2020, Chaparro was the MDRP at Toyota Motor North America’s (TMNA) headquarters in Plano, Texas, where he rotated through positions in Guest Experience and Retention, Demand and Supply Management, and Toyota Sales Operations. Born in Venezuela and raised in Evansville, Indiana, he has worked at TMNA since 2006.
At LTR, we applaud efforts in the auto industry to hire and promote Latinos.