Valerie Menard

Valerie Menard is a freelance writer and published author with 16 years of reporting about the auto industry for Latino publications.

Castro Promoted to Head of PR at Lamborghini

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Jun 232016

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Latino Traffic Report has learned that Automobili Lamborghini America recently appointed Jiannina Castro to head of public relations, effective immediately. She will be responsible for managing corporate, brand, product, and lifestyle communications for the company across the Americas and will report to Alessandro Farmeschi, chief operating officer, Automobili Lamborghini America.

She joins Automobili Lamborghini after four years within the luxury automotive industry where she was responsible for communications and held senior management roles in partnerships, retail marketing, and events. Prior to this, Castro held roles managing marketing and communications for several global luxury brands including Maserati where she served as director of communications and was responsible for driving the company’s North American communications strategies and plans to increase brand awareness and maximize profitability targets during a period of exponential growth.

Originally from South Florida, Castro holds a bachelor of science in communication from the University of Miami.

GM Expands Career Re-Entry Program

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Jun 212016

Did you leave a career in the auto industry only to discover that you miss it? Latino Traffic Report has learned that General Motors will expand its popular twelve-week career re-entry internship this fall. Paid internships will begin in mid-September and will be available in GM’s information technology, manufacturing and engineering functions.

Take 2 is an opportunity for professionals with technical backgrounds who took a career break of two or more years and are interested in returning to the workforce. This 12-week “audition” will prepare experienced interns for a full-time career in one of several fields at GM through training, professional development and networking opportunities.

“The pilot of ten interns this spring was so successful, we jumped at the chance to utilize this program to add experienced IT team members to our organization,” said Sue Brann, chief administration officer at GM’s Austin Innovation Center.

The fall program will offer positions at GM’s southeast Michigan campuses, including Warren, Milford and Pontiac, as well as the company’s IT innovation center in Austin, Texas.

“As the executive sponsor of the Take 2 program, I am so pleased with how our organization has embraced the idea of welcoming experienced professionals into our company,” said Kristen Siemen, executive director, Global Thermal Engineering. “They bring an incredible breadth of experience, both professional and personal, to these positions. I look forward to expanding the program to other parts of our business in this next chapter.”

Available positions for the fall Take 2 program are currently posted. Interested applicants can visit the GM Careers website for more information.

Ford Recalls Additional Models with Takata Airbags

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Jun 142016

2008 Ford Edge

Latino Traffic Report has learned that Ford is issuing a safety recall for vehicles that have certain non-desiccated Takata passenger-side frontal airbag inflators after Takata declared those inflators are defective. This expanded recall follows Takata’s notification to the United States National Highway Traffic Safety Administration (NHTSA) that certain of its airbag inflators are defective, affecting several automakers across the industry.

The vehicles affected by this Takata action are 2007-2010 Ford Edge, 2006-2011 Ford Fusion, 2005-2011 Ford Mustang, 2007-2011 Ford Ranger, 2007-2010 Lincoln MKX and 2006-2011 Lincoln MKZ, Zephyr, Mercury Milan and 2005-2006 Ford GT vehicles built in North America. Ford is not aware of any injuries associated with these passenger side frontal inflators in any Ford vehicles related to this safety recall. Driver side airbag inflators in these vehicles are not included in this recall.

In the event of a crash necessitating deployment of the front air bags, these inflators may rupture due to propellant degradation occurring after long-term exposure to absolute humidity and temperature cycling. An inflator rupture may result in metal fragments striking the vehicle occupants resulting in serious injury or death.

2010 Lincoln MKX

A total of 1,902,228 vehicles now are affected by this safety recall. There are 1,896,443 vehicles in the U.S. and federalized territories, 1,304 in Canada, and one in Mexico. Ford will notify owners, and dealers will replace the passenger frontal air bag inflator, free of charge. The recall is expected to begin July 11, 2016. Owners may contact Ford customer service at 1-866-436-7332. Ford’s number for this recall is 16S26.

Owners may also contact the NHTSA Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Reviews: 2016 Volvo XC90 R-Design

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Jun 072016

To call the second-generation 2016 Volvo XC90 an award winner doesn’t really capture this Sport Utility Vehicle’s (SUV’s) success. With more than 110 global awards so far, including the 2016 North American Truck of the Year, the XC90 is quite simply, a hit.

Latino Traffic Report was first introduced to the new 2016 XC90 at the launch in 2015. I recently test-drove the 2016 XC90 T6 R-Design and after a week in the vehicle, I can report that my first impressions from the launch were spot on.

The appeal of the R-Design begins on the outside with the XC90’s streamlined silhouette and distinctive design cues, like the T-shape in the LED headlamps, referred to as “Thor’s hammer,” a lower front spoiler, a distinct front grille, and metal mirror side covers.

It’s on the inside, however, that the XC90 pushes Scandinavian design, combining luxury with utility, to its full effect. Catching immediate attention is the nine-inch tablet-sized center display where most of the vehicle’s control functions, e.g. music, climate control, navigation, are stored. A known proponent of preserving knobs for better utility, I can say that this application is the exception to my rule. Using the same sliding motion for a phone or a tablet, I found most of the functions I needed. I did have trouble with radio presets but that was because I was looking for the wrong word. Presets are found under the “library” tab and once selected it reveals every station, terrestrial or satellite, and I scrolled through them quickly and easily to select presets. One low-tech feature I was happy to find was the CD player in the center console.

The next innovation worth noticing is the 12.3-inch instrument cluster, which is completely digital on the R-Design. There is no hardware surrounding the speedometer or tachometer, and while you can scroll through to find information like tire pressure and average fuel economy, a center screen displays a digital navigation map—all XC90 T60s come with a six-month subscription to Volvo’s Sensus Connect navigation system. Other features specific to the R-Design include perforated Nappa leather on the seats and key fob, and perforated leather on the steering wheel and shift knob, and illuminated tread plates, to name a few.

Another cause for applause is the XC90’s powertrain, namely the 2.0-liter four-cylinder super and turbocharged engine that produces 316 horsepower and 295 lb–ft of torque. Offering plenty of oomph the engine is matched to an eight-speed Geartronic automatic transmission. The EPA estimated fuel economy for the XC90 R-Design is 20 miles per gallon (mpg) in the city and 25 mpg on the highway. I averaged 20.7 mpg.

Nothing defines a Volvo better than safety. Standard safety features on the XC90 include the City Safety collision avoidance system, Volvo On Call with remote lock/unlock and vehicle tracking, lane departure warning, and rear park assist and camera. The test model included the Vision Package ($1,800) with the Blind Spot Information System (BLIS) and Cross Traffic Alert.

Additional creature comforts include heated front seats, Sirius satellite radio, a hands-free tailgate, four-zone climate control, and keyless entry and drive.

For its part, the R-Design enhances the SUV’s sporty nature with bolstered leather seats that hug the driver and front passenger in place, but tend to grab hold when climbing out.

Finally, the fit and finish truly sets this SUV apart from the competition. Diamond-cut effects on knobs like the Adjustable Drive Mode (the R-Design included Sport, Comfort, Eco, Individual and Dynamic modes) and Start/Stop added elegance as well as a little sparkle.

Pricing for the 2016 Volvo XC90 starts at $49,895. The as-tested pricing for the 2016 R-Design came to $67,155.

Sí: The all-new XC90 is as intelligent as it is beautiful with a groundbreaking powertrain, tablet-inspired infotainment screen, and excellent fit and finish.

No: Essential safety features like BLIS and Cross Traffic Alert should be standard on a Volvo.

Lovato Joins Jonas for the 2016 Honda Civic Tour

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Jun 032016

Demi Lovato and Nick Jonas to Headline Fifteenth Anniversary Honda Civic Tour This Summer

Latino Traffic Report has learned that multi-platinum selling music artists, Demi Lovato and Nick Jonas will headline the 2016 Honda Civic Tour that launches June 24, 2016 in the Miami area. Demi and Nick will take their highly anticipated tour to 37 cities throughout the United States including New York, Los Angeles, Chicago, Las Vegas, and more.

“We want our fans to step into our worlds and to feel like they’re a part of Honda Civic Tour: Future Now from the moment they enter the venue ’til the moment they leave,” says Lovato.

Adds Jonas: “We’re looking forward to creating an unforgettable experience that’s unlike anything else.”

The Honda Civic Tour also invites fans to power up their concert experience with The Power of Dreams sweepstakes. Starting March 22 through August 27, one lucky ticket holder and a guest at each show along the tour will be selected for the ultimate backstage VIP experience, including an arena tour, a look inside Demi’s and Nick’s tour bus, a chance to walk on stage prior to the show and a private meet and greet with Demi and Nick. Fans can enter for their chance to win at Honda.us/tix.

Continuing in Honda Civic Tour tradition, also tarting March 22 through February 2017, fans will be able to enter to win a brand new 2016 Honda Civic Sedan designed and autographed by Lovato, a Honda Grom motorcycle customized and autographed by Jonas or (thanks to Honda Financial Services) a trip to the tour finale at The Forum in Los Angeles on September 17. More info and rules for all sweepstakes can be found on HondaCivicTour.com.

Singer/songwriter Lovato’s current album, CONFIDENT, is out now on Hollywood Records/Island Records/Safehouse Records and features the hit songs “Cool for The Summer,” and the title track “Confident.” Her newest single is the power ballad “Stone Cold.” In addition, Demi is playing Smurfette in the upcoming animated feature GET SMURFY.

Island Records/Safehouse Records artist, Jonas introduced himself as a fully formed solo artist on his hit self-titled debut, released in November 2014. The critically acclaimed album includes hits “Jealous,” “Chains” and “Levels.” Currently in the studio working on his new album, he also stars in “Kingdom,” and will appear in the upcoming James Franco produced film GOAT, which premiered at Sundance to incredible reviews.

This year marks the fifteenth anniversary of the Honda Civic Tour. Over 4.2 million fans have attended the concert series since 2001 to see 68 artists including One Direction, Maroon 5, Linkin Park, Fall Out Boy, Panic! At The Disco, blink-182, The Black Eyed Peas, Incubus and more. For a list of dates and venues, go to http://civictour.honda.com.

Reviews: 2016 Dodge Journey Crossroad Plus

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Jun 012016

Most recognized for its muscle cars like the Charger and Challenger, Dodge also includes more utilitarian models in its lineup. The Dart is one. The Dodge Journey is another. On a recent test drive of the 2016 Journey Crossroad Plus for Latino Traffic Report, I was pleasantly surprised by this Sport Utility Vehicle (SUV).

Appropriately named, the Journey can transport five to seven passengers depending on how it’s configured. Classified as a small SUV by the Environmental Protection Agency (EPA) and Department of Transportation, the Journey’s 50/50-split third-row, available on all trim levels, sets it apart from the competition.

Dodge has reduced the number of trim levels in 2016, from seven to five, but added the Crossroad Plus that sits near the top of the lineup. Standard features like leather seats, the 8.4-inch Uconnect infotainment system, sport mesh seat inserts, and creatively designed storage space elevate the SUV. My favorite was the Flip ‘n Stow in-seat storage under the passenger front seat cushion. It flips up easily and can fit a purse. That plus the fold-flat front passenger seat, second- and third-row seating, and second-row in-floor storage, give the Journey best-in-class storage.

On the outside, distinctive front and rear fascias with Platinum Chrome accents, Platinum Chrome side sills, Platinum Chrome roof rails and unique 19-inch Hyper Black aluminum wheels, further distinguish this trim level.

Powered by a choice of two engines, a 2.4-liter four-cylinder or a 3.6-liter V6, the test model came with the latter that produces 283 horsepower and 260 lb.–ft. of torque. Matched to a six-speed automatic transmission, it has an EPA estimated fuel economy of 17 miles per gallon (mpg) in the city and 25 mpg on the highway for the two-wheel-drive version. I averaged 28.9 mpg.

All Journeys include Keyless Enter ‘n Go with push-button start, dual-zone climate control, Uconnect 4.3 with a 4.3-inch touchscreen, an AM/FM radio, CD player, MP3/WMA audio jack input, remote USB port, and black side roof rails.

The Journey also offers surprising options for this segment, like a heated steering wheel, a fold-flat front seat, and all-wheel-drive (AWD), featuring an on-demand system that provides added traction when needed and enhanced fuel economy when not.

The Crossroad Plus includes a black leather-wrapped steering wheel and shift knob, Liquid Graphite accents, a power driver’s seat, three-zone climate control and the afore mentioned front passenger fold-flat seat with storage.

Where the Journey falls short, however, is safety. While traditional features like anti-lock brakes and traction control are included, the rearview camera comes in a package reserved for the higher-end models, and a blind-spot warning system isn’t even offered.

Pricing for the Journey starts at $21,890, $2,600 less than the 2015 model. The test model included several packages like the Popular Equipment Group ($1250) that added the heated steering wheel, and the Navigation and Back-Up Camera Group ($1,195) bringing the as-tested price to $32,560.

Sí: Seating configurations and extra storage space give the Journey added versatility.

No: With all the extra packages on the test model, it still didn’t include critical safety features like blind spot monitor or collision avoidance, nor are they available.

Latino Firefighter Wins 2016 Dodge Challenger R/T Scat Pack

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May 262016

Kevin Arias of the Tristate Fire Protection District was the grand prize winner of the FCA US LLC 2015 National Sweepstakes.

Latino Traffic Report has learned that Chicago fireman Kevin Arias of the Tristate Fire Protection District was named the grand prize winner of the FCA US LLC 2015 National Sweepstakes. The Oswego, Ill., native overcame the odds of 1,265,218 contest entrants to win a $45,000 credit toward any Chrysler, Dodge, Jeep, Ram, FIAT or Alfa Romeo brand vehicle. Arias selected a 2016 Dodge Challenger R/T Scat Pack in Granite Pearl as his winning prize.

The National Giveaway is an annual initiative that takes place over an entire calendar year. Consumers enter by participating in an FCA event where they can experience and interact with a knowledgeable product specialist at a branded booth or tent space, or get inside a Chrysler, Dodge, Jeep, Ram, FIAT or Alfa Romeo vehicle to take a test ride or test drive.

“Ironically, a few months ago I had said to my wife, ‘I don’t think I’ll ever get my hot-rod,'” Arias shared. “I’ve wanted a hot rod for as long as I can remember, so when FCA told me I won a car, I immediately chose the Dodge Challenger. I’m feeling truly blessed. I never win anything, so when I got the call from FCA it was unbelievable. On top of that, everyone at FCA has made this experience just awesome.”

Arias secured his entry while visiting the Ram Truck brand space at the 2015 Shot Show, an event that took place in January of last year in Las Vegas. He will receive his vehicle from Tyson Motors, the Chrysler Dodge Jeep Ram dealership in Shorewood, Ill.

“It’s exciting to have the opportunity to gift one of our event attendees with an FCA vehicle,” stated Jason Russ, head of Experiential Marketing for FCA US LLC. “Given how Kevin Arias heroically serves his community as a Chicago firefighter, it gives us great pleasure to present him with his new Dodge Challenger. We anticipate that he will have many years of joy from his brand new muscle car.”

The annual National Giveaway offered by FCA US will be open for entry throughout 2016 to give eligible consumers a new opportunity to win $45,000 toward the purchase of a new Chrysler, Jeep, Dodge, Ram, FIAT or Alfa Romeo brand vehicle. There is no purchase necessary to enter or win. For the official sweepstakes rules and details on how to enter, please visit www.fcaentertowin.com. The 2016 sweepstakes ends December 31, 2016. For the latest product and brand news, visit www.fcanorthamerica.com.

FCA Recalls 2007–2010 Model Year Jeep Wranglers

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May 212016

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Latino Traffic Report has learned that FCA US LLC is voluntarily recalling an estimated 392,464 Jeep Wrangler SUVs, model-year 2007-2010, in the U.S. to replace their clockspring assemblies and related components.

Located in a vehicle’s steering wheel, a clockspring forms part of the circuit that helps control airbag function. An investigation by FCA US determined excessive exposure to dust and dirt – consistent with extensive off-road driving or driving with a vehicle’s top and/or doors removed – may compromise the clockspring and eventually prevent driver-side airbag deployment in a crash.

If this condition is present, the airbag warning-lamp will be illuminated. If such an event occurs, customers are advised to contact their dealers.

The Company is unaware any potentially related injuries or accidents.

An additional 7,435 model-year 2011-2016 vehicles equipped with right-hand drive for special duty also are affected in the U.S.

Vehicles affected outside the U.S. comprise an estimated 35,412 in Canada; 8,529 in Mexico and 62,580 outside the NAFTA region. Customers will be advised when they may schedule service, which includes installation of a new steering-wheel back cover and a steering-column shroud.

Customers with questions may call the FCA US Customer Care Center at 1-800-853-1403 or go to www.safercar.gov.

HACR Honors GM Latinos in STEM

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May 112016

Alexandra Figueroa and Tony Argote were among 35 young professionals recognized nationally for their leadership by the Hispanic Association on Corporate Responsibility (HACR).

Latino Traffic Report has learned that two GM young Latino professionals—a software developer and an automotive engineer—were among 35 young professionals recognized nationally for their leadership by the Hispanic Association on Corporate Responsibility (HACR).

Tony Argote and Alexandra Figueroa were named Young Hispanic Corporate Achievers (YHCA) at HACR’s Young Hispanic Corporate Achievers Program, a four-day leadership program that concluded Tuesday with a special awards ceremony and celebratory tenth anniversary reception at the Mandarin Oriental in Washington, D.C. They were the only STEM professionals from the auto industry.

“The GM family congratulates Tony and Alexandra on this remarkable honor,” said Ken Barrett, GM global chief diversity officer. “Latino engineers and IT professionals are vital to the future of our industry. Their accomplishments can serve as an example and an inspiration for other Latinos.”

Tony Argote, Program Engineering Manager for Autonomous Technologies, was named a Young Hispanic Corporate Achiever at HACR’s Young Hispanic Corporate Achievers Program in Washington, D.C.

The annual program recognizes young Hispanics at Fortune 500 and/or HACR Corporate Member companies who are selected from a competitive application process after being nominated by their companies. Once selected, the young executives participate in an intensive multi-day leadership development, education, and training program.

“We are very proud of our tenth class of the HACR Young Hispanic Corporate Achievers Program,” asserted Cid Wilson, HACR president and CEO. “Each year this program highlights the future leaders of Corporate America. Over the last ten years, many of the past HACR YHCA participants have gone on to become corporate executives at Fortune 500 companies with some serving on corporate boards of Fortune 500 companies.”

Son of Cuban immigrants, Argote is the first in his family to obtain a college degree. He started his career at GM in 2005, when he arrived as a student participating in the cooperative education program through the Georgia Institute of Technology. After his first assignment working on the corporate fuel economy model, he worked on vehicle electrification, and then development of the next generation of full size light duty pickup trucks. Now part of the autonomous vehicles team as the program engineering manager for autonomous technologies, Argote helps lead STEM initiatives at GM and in the community.

In the summer of 2009, he helped found Green Place Detroit, a non-profit organization focused on volunteering after school and on weekends at a predominantly Hispanic middle and high school in Southeast Detroit. The program focuses on demonstrations of STEM and sustainability concepts through building and maintaining an urban garden.

“I’m honored to join the ranks of all the great Latinos who have received this recognition,” Argote said. “I am grateful to GM and to the HACR board for all they do to develop young professionals’ leadership skills and introduce us to a network of professionals who are committed to promoting Hispanic empowerment.”

Alexandra Figueroa, a senior software developer at the GM Innovation Center in Chandler, was named a Young Hispanic Corporate Achiever at HACR’s Young Hispanic Corporate Achievers Program in Washington, D.C.

Figueroa, a senior software developer at the Innovation Center in Chandler, Ariz., has made a strong impact in her two short years at GM. She moved from Puerto Rico in 1999 to earn a master’s degree in computer science at DePaul University in Chicago. She made her way to Arizona where General Motors was opening one of four new innovation centers in the country in 2014.

Passionate about creating awareness about STEM careers among Latinas, Figueroa leads the Hispanic Initiative Team in Chandler and is also involved in recruiting efforts around the country and at the University of Puerto Rico, Mayaguez, where she earned her bachelor’s degree. She frequently leads STEM workshops in her community and a few weeks ago, she helped open a technology center in Phoenix for underprivileged Latino youth.

“As a Latina in IT, I am gratified and humbled to receive this recognition,” Figueroa said. “I do everything I can to inspire other Latinos to go into STEM fields of study or a STEM career. It is my hope that this recognition helps further that message even further.”

To qualify for the HACR YHCA Program, candidates must be of Hispanic origin, between the ages of 25–40 at the time the award is received, and must also be employed at Fortune 500 and/or HACR Corporate Member companies. Finalists are selected based on their demonstrated leadership qualities, achievements within their respective corporations, and proven commitment to the Hispanic community.

Reviews: 2016 Honda Pilot Elite

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May 062016

A compact and midsize sedan sales leader among Latinos, Honda also competes handily in the sport utility (SUV) segment. For 2016, its biggest SUV, the Pilot, gets new looks and improved functionality, thanks, in part, to lots of buttons. Latino Traffic Report recently spent a week driving the top-of-the-line model, the Pilot Elite.

Manufactured exclusively by Honda Manufacturing in Lincoln, Alabama, this is the third generation of Honda’s popular SUV, considered a game changer when it was first introduced in 2003 for offering three rows of seating and being built on a car- rather than truck-like platform.

For 2016, it bears many improvements, starting with the shift knob, which is gone, replaced instead with a push-button PRNDL or shift-by-wire gear selector.

Drivers engage Park, Drive, Neutral, and Sport functions by pushing a button while Reverse requires them to lift up on the tab. To avoid being engaged accidentally by a wandering pet or toddler, the brake pedal must be depressed to activate them.

The button-operated Intelligent Traction Management System offers different operating modes to improve performance. For the all-wheel-drive version, drivers can choose among Normal, Snow, Mud and Sand modes while the front-wheel-drive (FWD) model offers a choice between Normal and Snow.

Panoramic sunroof on the Pilot Elite.

SUVs in this segment with this kind of ride, handling, and versatility were built to appeal to families. For starters, it’s a people carrier with seating for up to eight passengers. A small but impressive innovation, the push button release to access and exit from the third row of seats, will save many fingernails.

With five available trim levels, the all-new Elite trim replaces the second row bench with captain’s chairs for easier pass-through to the back row. It also includes several new luxury features like a glass panoramic sunroof, ventilated front seats, heated second-row seats, and a heated steering wheel.

This SUV can carry cargo as well as people. More than three inches of added overall vehicle length expand the cargo length on the Pilot by 1.3 inches.

A direct-injected 3.5-liter V6 engine powers the midsize SUV. It can be matched to a choice of two available new advanced transmissions, a six-speed or a nine-speed. Technology like Variable Cylinder Management, a 300-pound reduction in vehicle weight on upper trim levels, and improved aerodynamics help the Pilot achieve the most fuel-efficiency offered in the midsize SUV segment—an EPA estimated 20 miles per gallon (mpg) in the city and 27 mpg on the highway with the FWD matched to the nine-speed transmission. Equipped with the all-new intelligent variable torque management all-wheel-drive system, the test model had a city/highway estimated fuel economy of 19/26 mpg. I averaged 22.5 mpg.

Standard convenience features on the Pilot include push button start, a multi-angle rearview camera, a 4.2-inch color display, five USB ports, and a 60/40 split third-row seat that folds flat.

The standard entertainment system begins with a five-inch (diagonal) display screen and conventional knobs and buttons to control the various functions on an AM/FM radio audio system and a USB port for other compatible devices. The system can play Pandora content from a compatible device via the USB port, or wirelessly, via Bluetooth.

The knobs disappeared on the test model entertainment system, replaced by an eight-inch capacitive touchscreen Display Audio connectivity interface. While it looked really slick, I found the constant need for tapping to tune the radio a bit distracting and the radio presets were limited to only twelve. I need at least 18 for XM satellite radio alone.

Families will appreciate the nine-inch rear entertainment system with DVD and new Blu-ray disc capability on the Elite.