Press – Latino Traffic Report

Hispanic Motor Press Announces Awards at LA Auto Show

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Nov 182022

Kia EV6

Latino Traffic Report (LTR) has learned that the Hispanic Motor Press has revealed the first round of winners for the 2023 Hispanic Motor Press Awards (HMPA), the premier independent Hispanic awards presented in the country for the Latino community to help, educate, and pre-select the best vehicle options in the market, during today’s opening of the Los Angeles Auto Show (LAAS) and AutoMobility LA. The thirteenth annual HMPA program identifies the best new model year 2023 vehicles for Hispanic car buyers, considering manufacturer advancements in technology, safety features, infotainment, and cleaner mobility.

“We are delighted to announce the winners of the Hispanic Motor Press Awards right here once again in Los Angeles which represents the largest Hispanic market in the country. With the segment representing one in four of new vehicle purchases, we empower Hispanic consumers across the nation with information on adopting clean and safe transportation that enhances their vehicle experience while helping them make the right decision at the time of purchase,” states Ricardo Rodriguez-Long, veteran automotive journalist and founder of the Hispanic Motor Press.

The 2023 HMPA vehicle winners in respective categories are:

Best Technology of the Year – General Motors Super Cruise

City Car of the Year – Hyundai Kona

Luxury Vehicle of the Year – Jeep Grand Wagoneer

EV Car of the Year – Kia EV6 (top)

SUV of the Year – Kia Telluride

Truck of the Year – Chevrolet Silverado

Winning vehicles will be featured in an exclusive staged area throughout the duration of LAAS taking place through November 27 at the Los Angeles Convention Center. The remaining HMPA 2023 winners will be chosen from two categories, EV Truck of the Year and Family Vehicle of the Year, and will be announced in 2023.

Auto manufacturers voluntarily submit their entries, and the jury panel evaluates vehicles features including overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and price.

The 2023 HMPA Jurors, of which LTR is included, represent a distinguished, independent group of Latino automotive journalists, content creators and industry influencers selected by the organization’s advisory board. Over 20 juror members evaluated over 100 new vehicles during 2022. The jury panel is comprised of national Hispanic journalists, content creators, and influencers who assess the vehicles while considering key purchase drivers for Hispanic families in quality, reliability, style, safety, and value.

Hispanic Motor Press Foundation is a non-profit 501(c)3 with the objective to educate and help the Hispanic Consumer to move towards mobility that is clean, affordable, and capable of reducing greenhouse emissions and improve our air quality.

For more information, visit www.hispanicmotorpress.org. Follow Hispanic Motor Press on Twitter@HMotorPressOrg, Facebook@Hispanicmotorpress or Instagram@hispanicmotorpress.

Hispanic Motor Press Announces 2022 HMPA Winners

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Mar 102022

*Luxury Vehicle of the Year: Genesis GV70*

Latino Traffic Report (LTR) has learned that the Hispanic Motor Press recently announced the winners of the 2022 Hispanic Motor Press Awards (HMPA). The twelfth annual program recognizes the best new vehicles for Hispanic car buyers based on styling, driving satisfaction, technology, safety, environmental impact, mechanical reliability, and value.

*Compact Vehicle of the Year: Honda Civic*

“With overall manufacturer advancements in power train technology, safety features, infotainment, connectivity, and cleaner mobility, it is more important than ever to guide Hispanic car buyers who represent 30 percent of the growth in new-vehicle sales,” says Ricardo Rodriguez-Long, founder and president of the Hispanic Motor Press. “The 2022 winners offer positive overall ownership experience and are considered significant automobiles in the market, as they meet the needs and desires of Hispanic consumers.”

The 2022 model year HMPA winners are:
Family Vehicle of the Year: Kia Carnival
Electric Vehicle (EV) of the Year: Hyundai IONIQ 5
Compact Vehicle of the Year: Honda Civic
Midsize Vehicle of the Year: Buick Enclave
Luxury Vehicle of the Year: Genesis GV70
Crossover Utility Vehicle (CUV) of the Year: Mitsubishi Outlander
Sports Utility Vehicle (SUV) of the Year: Jeep Grand Wagoneer
Pick-Up Truck of the Year: Ford Maverick
Adventure Vehicle of the Year: Ford Bronco
Best Technology Vehicle of the Year: GMC Hummer

*Pick-Up Truck of the Year: Ford Maverick*

The 2022 HMPA jurors comprised of independent Hispanic automotive journalists, content creators and industry influencers, including LTR, was selected by the organization’s advisory board. The juror members evaluated over 100 new vehicles during 2021 and into 2022.
Auto manufacturers voluntarily submitted their entries, and the jury panel evaluated the vehicles on their features including overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and price.
The Hispanic Motor Press Awards is the premier independent Hispanic awards presented in the country for the Hispanic community to help, educate, and pre-select the best vehicle options in the market. It also offers scholarship programs for students in communications and journalism.
For more information, visit www.hispanicmotorpress.org. Follow Hispanic Motor Press on Twitter@HMotorPressOrg, Facebook@Hispanicmotorpress or Instagram@hispanicmotorpress

#hispanicmotorpress #hispanicmotorpressawards

LTR Joins 2022 Hispanic Motor Press Awards Jury

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Aug 112021

The Hispanic Motor Press Foundation (HMPF) announced today their new panel of judges for the 2022 Hispanic Motor Press Awards (HMPA) and Latino Traffic Report (LTR) made the list. The premier independent Latino vehicle awards presented in the United States recognize the best new vehicles for Hispanic buyers. Winners will be announced during this year’s LA Auto Show, the annual ten-day auto and lifestyle event featuring the most diverse range of vehicles and brands in North America that opens to the public on November 19, 2021.

*Genesis GV80, 2021 Luxury Car of the Ye*ar.

“With Hispanic buyers accounting for 25 percent of the growth in new-vehicle sales, HMPA guides consumers in preselecting choices,” states Ricardo Rodriguez-Long, founder and president of the Hispanic Motor Press. “Los Angeles is the top Hispanic market in the U.S. and the LA Auto Show continues to be a top performing show.”

The HMPA jury panel is comprised of national Latino automotive journalists, bloggers, content creators, and industry influencers selected by the organization’s advisory board. Twenty-three automotive experts and Hispanic consumer engagers—handpicked every year—and one jury director, form the panel.

“This is the only national automotive award selected exclusively by Latino automotive journalists who best understand the needs and concerns of Latino car buyers,” says Valerie Menard, CEO of LTR. “It’s an honor to have been selected to serve on this jury.”

The jurors evaluate the vehicles from their perspective as part of their professional work through September 2021. Finalists are selected for the top ten best new vehicles: Car, EV Car, Hybrid Car, Sports Car, Luxury Car, Car Technology, Sports Utility Vehicle, Pick-Up Truck, Adventure Car, and the ultimate award Family Car of the Year.

*Chrysler Pacifica Hybrid, 2021 Family Car of the* Year.

Auto manufacturers voluntarily submit their entries, and the panel evaluates the vehicles on their features including overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and price. The final top ten vehicle winners represent the most significant automobiles in the market, as they meet the needs and desires of Latino consumers. Winners will be announced during the LA Auto Show’s Automobility LA press days, November 17–18, 2021. The general public is invited to attend the LA Auto show from November 19–28, 2021 and view the winning vehicles in-person.

Rodriguez-Long will serve as jury moderator. The Hispanic Motor Press Awards 2022 jury panel from across the country includes:

1. Aaron Sanchez (ABC News) CA	9. Ellie Byrd (El Heraldo News) TX	17. Maria Ravani (Sobre Rodas Magazine) FL
2. Alejandro Maciel (LA Times Español) CA	10. German Angel (Enfoque Social) – CA	18. Pepe Delfino (El Automovilista) – FL
3. Angelica Willard (Willard Post) FL	11. Gil Silva (Mitchell Books) – CA	19. Pepe Forte (Automania)- FL
4. Armando Varela (La Opinion) CA	12. Hector Russo (Geek’s Room) – TX	20 Roger Rivero (Automotriz Channel) – OR
5. Camilo Alfaro (Autoproyecto) CA	13. Jaime Gabaldoni (Univision Autos) – FL	21. Sandra Munoz (Latinaology)- AZ
6. Carlos Hernandez (LatinOCC) CA	14. Jeffrey Gomez (The Snob Magazine) – TX	22. Valerie Menard (Latino Traffic Report) – TX
7. David Loji (The Detroit Bureau) MI	15. Jose Melendrez (La Alcancia) – NY
8. Dawn Garcia (A Taste of Dawn/ATOD Magazine) – CA	16. Lizza Monet Morales (Xoxo, Lizza Inc.) – CA

For information on previous Award Winners visit www.hispanicmotorpress.com.

#hispanicmotorpress

#hmpaawards

Latino Journalists Honor the Ten Best New Vehicles for 2019

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Dec 192018

*The 2019 Genesis G70 selected top deluxe car by the 2019 Hispanic Motor Press Foundation.*

Continuing a Los Angeles Auto Show tradition, the ninth annual Hispanic Motor Press Awards recently recognized the ten best new vehicles of 2019 for the Hispanic consumer at the show. Organized by the Hispanic Motor Press Foundation (HMPF), a non-profit 501 (c)(3) educational organization, the awards reflect its mission to help educate Latino about vehicles with the best value in the market through grassroots efforts and events. The jury panel for the 2019 awards, comprised of Latino automotive journalists,bloggers, and industry influencers, including Latino Traffic Report owner/editor Valerie Menard, was selected by the organization’s advisory board.

Genesis Motor America executive director, Erwin Raphael (far left) accepts the award for Best Deluxe Car given to the 2019 G70 by HMPF jury members (l to r) Juan Garcia, Gil Silva, and Ricardo Rodriguez-Long.

“Across the board, the Genesis brand stands for premium quality and reliability,” said Erwin Raphael, executive director, Genesis Motor America, who was on hand in Los Angeles to accept the award for Best Deluxe Car for the Geneses G70 from HMPF jury members.

According to data from Polk, Latinos will account for 25 percent of the growth in new-vehicle sales and are projected to spend $18 billion on new vehicles in 2019. The impact of Latinos continues to increase exponentially in the market, influencing auto companies to consider and incorporate the needs and wants of the largest minority group in the country.

*The 2019 Hyundai Kona was named Best Crossover Vehicle by the HMPF jury.*

“California is known for setting the trends in the automotive industry. With the largest Hispanic population in the United States, it is the place to find out what we like,” said Ricardo Rodriguez-Long, president of the HMPF.

*Hyundai Motor America COO Brian Smith (center right) accepts the award for Best Crossover Vehicle for the 2019 Kona from members of the HMPF jury.*

Twenty individuals and one jury director form the panel who evaluate the vehicles from their perspective keeping the Latino audience’s preferences foremost in their minds. An educated consumer is a satisfied consumer and the awards provide Latino consumers with outstanding choices based on the judging panels own experiences with the vehicles.

“We are proud and honored that the Hispanic Motor Press Awards are widely recognized by the automobile industry with multiple brands using the awards on their advertising and marketing campaigns,”adds Rodriguez-Long. “Our independence from specific media outlets and voluntary submissions by auto manufactures give our jury panel the ability to choose vehicles without any compromise or pressure, leveling the field for all participants.”

Here is the complete list of winners.
Sub-compact car:       KIA Rio5
Compact car:               VW Golf
Sedan car:                  Nissan Altima
Deluxe car:                  Genesis G70
Minivan:                       Chrysler Pacifica Hybrid
Crossover:                  Hyundai Kona
SUV:                            Lincoln Nautilus
Sports car:                  Ford Mustang
Adventure 4×4:           Jeep Wrangler
Pick-up Truck:             Ram 1500

Hispanic Motor Press Announces Autos del Año

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Nov 282016

premio

Latino Traffic Report has learned that the Hispanic Motor Press recently announced the winners of the 2017 Autos del Año – the Hispanic Motor Press Awards. With approximately 250 different car models to choose from and on average 40 totally new models every year, selecting the best is not an easy task. This year’s panel of content influencers/journalists drives and evaluates new cars throughout the year to evaluate the attributes best suited for the Hispanic consumer.

“We are excited that The Hispanic Motor Press Awards is widely recognized by the automobile industry with multiple brands using the awards on their advertising and marketing campaigns,” said Ricardo Rodriguez-Long, founder of Hispanic Motor Press and continued: “Our independence from specific media outlets and voluntary submissions by car manufactures give our jury members and expert voices in their fields the ability to choose vehicles that better serve the needs, lifestyles, and tastes of U.S. Hispanic consumers.”