LTR Joins 2022 Hispanic Motor Press Awards Jury

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Aug 112021
 

The Hispanic Motor Press Foundation (HMPF) announced today their new panel of judges for the 2022 Hispanic Motor Press Awards (HMPA) and Latino Traffic Report (LTR) made the list. The premier independent Latino vehicle awards presented in the United States recognize the best new vehicles for Hispanic buyers. Winners will be announced during this year’s LA Auto Show, the annual ten-day auto and lifestyle event featuring the most diverse range of vehicles and brands in North America that opens to the public on November 19, 2021.

Genesis GV80, 2021 Luxury Car of the Year.

“With Hispanic buyers accounting for 25 percent of the growth in new-vehicle sales, HMPA guides consumers in preselecting choices,” states Ricardo Rodriguez-Long, founder and president of the Hispanic Motor Press. “Los Angeles is the top Hispanic market in the U.S. and the LA Auto Show continues to be a top performing show.”

The HMPA jury panel is comprised of national Latino automotive journalists, bloggers, content creators, and industry influencers selected by the organization’s advisory board. Twenty-three automotive experts and Hispanic consumer engagers—handpicked every year—and one jury director, form the panel. 

“This is the only national automotive award selected exclusively by Latino automotive journalists who best understand the needs and concerns of Latino car buyers,” says Valerie Menard, CEO of LTR. “It’s an honor to have been selected to serve on this jury.”

The jurors evaluate the vehicles from their perspective as part of their professional work through September 2021. Finalists are selected for the top ten best new vehicles: Car, EV Car, Hybrid Car, Sports Car, Luxury Car, Car Technology, Sports Utility Vehicle, Pick-Up Truck, Adventure Car, and the ultimate award Family Car of the Year.

Chrysler Pacifica Hybrid, 2021 Family Car of the Year.

Auto manufacturers voluntarily submit their entries, and the panel evaluates the vehicles on their features including overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and price.  The final top ten vehicle winners represent the most significant automobiles in the market, as they meet the needs and desires of Latino consumers. Winners will be announced during the LA Auto Show’s Automobility LA press days, November 17–18, 2021. The general public is invited to attend the LA Auto show from November 19–28, 2021 and view the winning vehicles in-person.

Rodriguez-Long will serve as jury moderator. The Hispanic Motor Press Awards 2022 jury panel from across the country includes:

1. Aaron Sanchez (ABC News) CA9. Ellie Byrd (El Heraldo News) TX17. Maria Ravani (Sobre Rodas Magazine) FL
2. Alejandro Maciel (LA Times Español) CA10. German Angel (Enfoque Social) – CA  18. Pepe Delfino (El Automovilista) – FL  
3. Angelica Willard (Willard Post) FL11. Gil Silva (Mitchell Books) – CA  19. Pepe Forte (Automania)- FL  
4. Armando Varela (La Opinion) CA  12. Hector Russo (Geek’s Room) – TX  20 Roger Rivero (Automotriz Channel) – OR  
5. Camilo Alfaro (Autoproyecto) CA  13. Jaime Gabaldoni (Univision Autos) – FL21. Sandra Munoz (Latinaology)- AZ  
6. Carlos Hernandez (LatinOCC) CA  14. Jeffrey Gomez (The Snob Magazine) – TX22. Valerie Menard (Latino Traffic Report) – TX
7. David Loji (The Detroit Bureau) MI  15. Jose Melendrez (La Alcancia) – NY 
8. Dawn Garcia (A Taste of Dawn/ATOD Magazine) – CA  16. Lizza Monet Morales (Xoxo, Lizza Inc.) – CA   

For information on previous Award Winners visit www.hispanicmotorpress.com.

#hispanicmotorpress

#hmpaawards

Latino Journalists Honor the Ten Best New Vehicles for 2019

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Dec 192018
 
The 2019 Genesis G70 selected top deluxe car by the 2019 Hispanic Motor Press Foundation.

Continuing a Los Angeles Auto Show tradition, the ninth annual Hispanic Motor Press Awards recently recognized the ten best new vehicles of 2019 for the Hispanic consumer at the show. Organized by the Hispanic Motor Press Foundation (HMPF), a non-profit 501 (c)(3) educational organization, the awards reflect its mission to help educate Latino about vehicles with the best value in the market through grassroots efforts and events. The jury panel for the 2019 awards, comprised of Latino automotive journalists,bloggers, and industry influencers,  including  Latino Traffic Report owner/editor Valerie Menard,  was selected by the organization’s advisory board. 

Genesis Motor America executive director, Erwin Raphael (far left) accepts the award for Best Deluxe Car given to the 2019 G70 by HMPF jury members (l to r) Juan Garcia, Gil Silva, and Ricardo Rodriguez-Long.

“Across the board, the Genesis brand stands for premium quality and reliability,” said Erwin Raphael, executive director, Genesis Motor America, who was on hand in Los Angeles to accept the award for Best Deluxe Car for the Geneses G70 from HMPF jury members.

According to data from Polk, Latinos will account for 25 percent of the growth in new-vehicle sales and are projected to spend $18 billion on new vehicles in 2019.  The impact of Latinos continues to increase exponentially in the market, influencing auto companies to consider and incorporate the needs and wants of the largest minority group in the country.

The 2019 Hyundai Kona was named Best Crossover Vehicle by the HMPF jury.

“California is known for setting the trends in the automotive industry. With the largest Hispanic population in the United States, it is the place to find out what we like,” said Ricardo Rodriguez-Long, president of the HMPF.

Hyundai Motor America COO Brian Smith (center right) accepts the award for Best Crossover Vehicle for the 2019 Kona from members of the HMPF jury.

Twenty individuals and one jury director form the panel who evaluate the vehicles from their perspective keeping the Latino audience’s preferences foremost in their minds.  An educated consumer is a satisfied consumer and the awards provide Latino consumers with outstanding choices based on the judging panels own experiences with the vehicles.

“We are proud and honored that the Hispanic Motor Press Awards are widely recognized by the automobile industry with multiple brands using the awards on their advertising and marketing campaigns,”adds Rodriguez-Long. “Our independence from specific media outlets and voluntary submissions by auto manufactures give our jury panel the ability to choose vehicles without any compromise or pressure, leveling the field for all participants.”

Here is the complete list of winners.
Sub-compact car:       KIA Rio5
Compact car:               VW Golf
Sedan car:                  Nissan Altima
Deluxe car:                  Genesis G70
Minivan:                       Chrysler Pacifica Hybrid
Crossover:                  Hyundai Kona
SUV:                            Lincoln Nautilus
Sports car:                  Ford Mustang
Adventure 4×4:           Jeep Wrangler
Pick-up Truck:             Ram 1500




Hispanic Motor Press Announces Autos del Año

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Nov 282016
 

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Latino Traffic Report has learned that the Hispanic Motor Press recently announced the winners of the 2017 Autos del Año – the Hispanic Motor Press Awards. With approximately 250 different car models to choose from and on average 40 totally new models every year, selecting the best is not an easy task. This year’s panel of content influencers/journalists drives and evaluates new cars throughout the year to evaluate the attributes best suited for the Hispanic consumer.

“We are excited that The Hispanic Motor Press Awards is widely recognized by the automobile industry with multiple brands using the awards on their advertising and marketing campaigns,” said Ricardo Rodriguez-Long, founder of Hispanic Motor Press and continued: “Our independence from specific media outlets and voluntary submissions by car manufactures give our jury members and expert voices in their fields the ability to choose vehicles that better serve the needs, lifestyles, and tastes of U.S. Hispanic consumers.”

2017 Honda Civic Hatchback

2017 Honda Civic Hatchback Compact Auto del Año

This year’s winners include:

Sub-compact Mitsubishi Mirage G4

Compact Honda Civic Hatchback

Mid-Size Sedan Alfa Romeo Giulia

Large Sedan KIA Cadenza

Compact Cross-Over BMW X1

Mid-Size Cross-Over Nissan Murano

Large Cross-Over Hyundai Santa Fe

2017 Nissan Titan Full-Size Pickup del Año.

2017 Nissan Titan Full-Size Pickup del Año

EV Vehicle Chevrolet Bolt

Sport utility Vehicle Mazda CX9

Pick-Up Medium Size Chevrolet Colorado

Pick-up Full Size Nissan Titan

Minivan Chrysler Pacifica

Sports Car Ford Mustang

American Muscle Chevrolet Camaro 50Th Anniversary

Adventure 4×4 JEEP Wrangler 75th Anniversary

For more information on the The Hispanic Motor Press Awards see www.hispanicmotorpressawards.com.