Hyundai/Genesis Spotlight Latina Company Execs

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Mar 082024
 

Marking Women’s History Month and International Women’s Day, Reuters released its list of Top 20 Trailblazing Women in Automotive. Latino Traffic Report (LTR) has learned that included in the list were two Latinas, Genesis Motor North America chief operating officer Claudia Marquez and Angela Zepeda, chief marketing officer for Hyundai Motor America. In naming recipients for its list, the publication sought nomination of individuals who have had a lasting impact on their industries, with a demonstrable track record of influence, impact, and leadership. Nominations were received from a broad set of industry stakeholders including but not limited to Reuters Professional and the communities served by Reuters Events.

Photo by Jonathan Vandiveer

“Having Angela Zepeda recognized as a global Trailblazer by Reuters is an exceptional recognition for Angela and the company,” said Randy Parker, CEO, Hyundai Motor Company. “Angela brings many natural talents to her role as CMO, and we applaud her for the significant contributions she has given to the organization and the Hyundai brand DNA through her creative marketing abilities and successful leadership. Keep on trailblazing!”

Zepeda (right) has made several significant achievements in her role at Hyundai including a first-ever social media initiative to celebrate football’s biggest game. Hyundai went offline to conquer the Big Game weekend in the all-new Santa Fe SUV and handed its Instagram account over to twenty-two other brands including, Weber Grills, the Los Angeles Rams, the Houston Texans, Mint Mobile and more. Thereby, creating never-before seen unique product content and applauses from many audiences.

Zepeda is also an expert in marketing to women, with a keen understanding of the emotional triggers involved in women’s retail habits. She has spoken on the topic at various conferences, including the ISSM CONVERGE Conference, the WLN Conference, the M2W Conference in Chicago, and the Marketing to Women Conference in Copenhagen, Denmark.

In response to the recognition for Marquez (right), José Muñoz, president and global COO of Hyundai Motor Company, and president and CEO of Genesis Motor North America said: “Claudia has been blazing trails in this industry since I’ve known her, so it’s no surprise that Reuters is recognizing her leadership. Since joining Genesis two years ago, Claudia has made a tremendous impact on the business and the brand. As a leader she lives the Genesis brand values of performance and excellence and is well respected throughout the industry and with our retail partners. We are so very proud to honor her and the other Trailblazing women in this wonderful industry.”

Under Marquez’s leadership, Genesis strengthened its position in the United States with recording-breaking sales, expansion of its U.S. retail network, and increasing brand awareness.

In 2023, Genesis reported a best-ever annual U.S. sales achievement with 69,175 vehicles sold, representing a 23 percent year-over-year increase. The brand also expanded its U.S. retail network with the opening of several standalone facilities.

Marquez has more than 28 years of experience in the automotive industry. Previously, she served as CEO of Hyundai Motor Mexico and has held positions in multiple automotive brands, including BMW, MINI, Land Rover, Nissan, and Infiniti.

LTR celebrates the accomplishments of these Latinas and wishes them continued success.

 

Generous Gas Savers: From SUVs to EVs

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Feb 062024
 

Remember when the auto industry looked at hybrids with a stink eye? That was back when in 1999 when the modern versions first emerged. According to Axios, electrified vehicle sales—hybrids, plug-in hybrids, and electric vehicles (EV)—reached 17.7 percent of auto sales in the United States in 2023 with the Honda CR-V hybrid leading hybrid sales. Government mandates for increasing fuel economy combined with fluctuating gas prices, encourage car buyers to seek vehicles that save gas or better yet, don’t use gas at all. With that in mind, Latino Traffic Report (LTR) offers this list of recently tested gas savers for our readers to consider.

Toyota Corolla Cross Hybrid

When Toyota announced plans to build the 2022 Corolla Cross, it created an immediate buzz. Many wondered if Toyota could or should attempt to improve on the top-selling Corolla by making it sportier and more versatile, i.e. a compact crossover?  Enter 2023 and Toyota has taken the Cross one step further by introducing a hybrid version, the Corolla Cross Hybrid.

On the outside, the hybrid version differs from its gas-powered sibling with unique front and rear styling. The test model, Corolla Cross HV HSE, also came with the available two-tone paint, and 18-inch alloy wheels. All-Wheel Drive (AWD) is standard on all Cross hybrids.

Assembled in  Huntsville, Alabama at the brand-new Mazda Toyota Manufacturing plant, the  hybrid is available in three new grades: S, SE and XSE. As a hybrid, it’s is also priced above its gas-powered sibling.

That means the all models come with an improved Toyota Safety Sense suite that includes pre-collision warning with emergency braking, dynamic radar cruise control, road sign assist to read speed limits, and the all-important blind spot monitor and rear cross traffic alert. Also standard on the top-of-the-line test model were premium LED head lamps, taillamps and fog lamps, Softex-trimmed seats with the addition of heated front seats and a power driver’s seat.

Happily, the Toyota Audio Multimedia System, with Wireless Apple CarPlay and Android Auto, and USB-C charge ports is standard on all trims. Users can interact with the system through intuitive touch and voice activation controls.

Under the hood is a peppy 2.0-liter four-cylinder engine that produces 196 horsepower. Fuel savings being the optimum question for a hybrid, it has an EPA estimated fuel economy of 45 miles per gallon (mpg) in the city and 38 mpg on the highway. It averaged 38 mpg during the test drive. Adding to that is 63.8 cubic feet of cargo room with the second-row seat folded flat.

Having spent a week in the Cross Hybrid, LTR can confirm that a more versatile and fuel-efficient Corolla was definitely a good idea. Pricing for the 2024 Corolla Cross Hybrid starts at $29,320 and the as-tested price for the Corolla Cross Hybrid XSE came to $37,208. All prices include destination fees.

Hyundai Santa Fe Hybrid

Freshened in 2021, the Hyundai Santa Fe didn’t just get a modified exterior, that year also introduced a new hybrid powertrain with AWD and extensive new driver safety and convenience features. LTR recently tested the 2023 Santa Fe Hybrid Limited AWD. In typical Hyundai fashion, the hybrid brought an extended package of luxury features, like a panoramic moonroof, leather seating with heated and cooled front seats, and heated rear seats, combined with a respectable average fuel economy of 29.8 miles per gallon on the test drive.

Powered by a 1.6 inline four-cylinder turbocharged engine with 178 hp and 195 ft.–lb. of torque and matched to a six-speed transmission with paddle shifters, the hybrid did have a turbo delay when accelerating but switching to the Sport mode, one of three available, seemed to cure that. The hybrid propulsion system is the first application of its kind in the Hyundai SUV line-up.

Advanced technology included smart cruise control, surround view and blind spot monitors, Blue Link connected services for three years, and Harman Kardon premium audio. Unique to Hyundai, is the blind spot camera that displays in the instrument cluster, which is preferable to displaying in the entertainment screen, as others have done, which is distracting.

For fans of the Santa Fe, particularly its design, 2023 will be the last year to purchase one as the fifth generation, all-new 2024 Santa Fe is coming and it marks the debut of a completely new look for Hyundai. Judging from initial images, it borrows design cues from Ford on the headlamps, and Land Rover on the silhouette. Pricing for the 2023 Santa Fe Hybrid starts at $37,545 with destination fees. The as-tested price came to $43,115.

Lexus NX 350h

LTR had the unique opportunity to test two versions of the Lexus NX 350, the gasoline-powered and most recently, the hybrid version, NX 350h. Like its sibling, the 350h includes the lux styling and amenities that Lexus is known for, but as a hybrid, it’s the top-of-the-line model, which promises a little more features, as well as impressive fuel economy.

Fully redesigned from the inside out in 2022, it’s powered by Lexus Hybrid Drive system that  pairs the fuel injected 2.5-liter, four-cylinder gasoline engine that produces 189 horsepower with two high-torque electric drive motor-generators that assist with acceleration and passing. It has an EPA estimated fuel economy of 41 mpg in the city and 37 on the highway. The test model achieved 32.5 mpg during the week-long test drive.

Standard safety features on the test model included the essential blind-spot monitor, Road Sign Assist, and Dynamic Radar cruise control.

The beautifully finished interior on the test model included tan heated and cooled leather seats, wood accents, and the huge and optional 14-inch touchscreen (the 9.8-inch is standard) that comes with a three-year trial for Drive Connect location guidance services like Cloud Navigation, Destination Assist, and Intelligent Assistant. The larger screen also included Lexus Interface that guests can use a Bluetooth handheld device, smart key or manual login to access. Lexus Interface also incorporates a Voice Assistant available through voice activation or accessible via a button on the steering wheel.

Other standard features included the Head-Up Display, a power moonroof, and Intuitive Parking Assist. The steamlined door handles fit nicely into the door panel but opening the door took a little figuring out.

The test model also included 18 stand-alone options varying in price from a key glove ($25) to 20-inch alloy wheels ($1,310) and which added an extra $10,000 to the starting price of $48,795. Other interesting options included power folding heated rear seats, the Mark Levinson audio system, and a panoramic view monitor.

As-tested MSRP came to $58,445. Pricing for the 2024 NX 350h starts at $44,665.

Genesis Electrified G80

While hybrids have improved gas mileage, the best gas saver is one that doesn’t use gas at all, or electric vehicles (EVs). Genesis joined the EV market with the 2023 Electrified G80 sedan. Initially, the challenge for EVs was their limited range. The restricted range at the onset—as well as charging infrastructure or lack thereof—labeled them as secondary vehicles, limited to city driving. The Electrified G80 hit the market with an impressive range of 282-miles enough to take on a road trip from Austin to Johnston City or roughly 100 miles round trip, and the childhood home of President Lyndon Baines Johnson. It handled the challenge nicely although it did lose 20 miles of range compared to the actual mileage of the trip.

The latest Genesis exterior design is a head turner. Distinctive without looking overworked, the signature Crest Grille has been adjusted for the EV to make it more aerodynamic.

Inside, the premium sedan did not disappoint, with Nappa leather seats, matte wood trim, and a huge 14.5-inch HD screen for the infotainment system and a 123-inch digital instrument cluster. For an added touch, Genesis sourced various natural or recycled materials for its interior such as leather with natural dyes for the seats, console, and rear seat armrest, recycled wood, and environment-friendly, recycled PET fabrics.

Safety features were also well represented with a blind-spot monitor, smart cruise control, and forward and parking collision avoidance, among other features.

While charging infrastructure for EVs has improved, especially with onboard technology that helps drivers locate the nearest charging stations, during the test drive, the Electrified G80 would not charge from a the standard 110-volt home outlet. Another concern about EVs is their incompatibility to extreme weather, which made charging in hot Texas weather tough and expensive. While the quick charger cut off after 20 minutes, the 20 miles of charging that was successfully added cost $10. The only extra feature was the Hallasan Green exterior paint ($575). Available in only one trim, the as-tested MSRP came to $81,495.

 

 

 

 

Best Moments at Miami International Auto Show

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Sep 152016
 

2016-09-09-munoz

What better location is there for revealing a new vehicle than a parking garage? Set against the backdrop of the Miami skyline, the 2017 Rogue made its worldwide debut atop just such a location. Nissan took this opportunity last week at the forty-sixth annual Miami International Auto Show press preview, where the 2017 Sentra SR Turbo was also revealed.

Introduced by Executive Vice President Nissan Motor Co., Ltd. and Chairman, Nissan North America, Inc., José Muñoz (pictured above), the all-new Rogue competes in the compact SUV segment and now reflects Nissan’s design DNA as well as a more upscale interior. New convenience features on the Rogue include an available Motion-Activated Liftgate, the available Nissan Safety Shield technologies, and the first-ever Rogue Hybrid.

2017 Sentra SR Turbo

2017 Sentra SR Turbo

Hecho en México, the newest Sentra in the lineup brings a sporty option to a segment that tends to lack appeal beyond the price and fuel efficiency. Powered by a 1.6-liter Direct Injection Gasoline turbocharged engine, both the SR manual and Xtronic versions will have the same starting price, under $22,000 and the ability to upgrade. The SR will also offer important safety features, like a blind-spot monitor and rear cross-traffic alert, even on the six-speed manual version, unlike the Sentra base model, also a six-speed manual, which is sold practically as-is.

Both models should appeal to Latino car buyers who will be integral to their success.

“Nissan is one of the top automotive brands with Hispanic buyers and multicultural buyers in general, fueling Nissan’s current strong sales growth nationwide,” said Muñoz. “Sales to the Hispanic community represent a full 21 percent of Nissan’s total sales, well above the industry average.”

2016-09-10-pink-beetle

#PinkBeetle

Other interesting reveals included the #PinkBeetle, Volkswagen’s special edition of the 2017 Beetle, offered in a hardtop or convertible version, that will also serve as a fundraiser for breast cancer awareness. As the name implies, its exterior paint is a translucent pink or Fresh Fuchsia Metallic. The Pink Agenda will auction the first model for FAB-U-WISH, a non-profit initiated by breast cancer survivor Giuliana Rancic. Bidding takes place online at Charitybuzz.com/vwpinkbeetle through September 22, 2016.

Genesis G90

Genesis G90

Hyundai’s new luxury brand, Genesis, launched one its first models, the G90, last month. The G90 also received the Best Luxury Sedan Award at the auto show from  Ruedas ESPN. Only the second luxury brand to launch this century, Genesis will continue to do what Hyundai does best, offer more equipment and services than its competitors. Most impressive is the suite of safety features that come standard on the G90 but that still remain options on brands like Audi, BMW, Lexus, and Mercedes-Benz, namely a blind spot monitor, lane keep assist, and a multi-view camera.

ar017_054gu86lhmv5m6dligiu8dr83ncsf4gFinally, the Southern Automotive Media Association (SAMA) ended the day with its award ceremony, naming the 2017 Alfa Romeo Giulia Quadrifoglio (left) premium midsize sedan the Star of the Show.