Apr 032017


Torrance, Calif. (March 31, 2017) – Los Angeles is known for a combination of tried-and-true Mexican restaurants, as well some novel, haute cuisine drawing its inspiration from South of the Border.

For one night only this week, Angelenos had the opportunity to buy elevated Mexican food at its finest—a $17,051 enchilada. Well, maybe not really. Instead, Toyota partnered with Trejo’s Tacos, the restaurant hot spot by Actor Danny Trejo, to sell the “enchilada con YarisiA” for $17,051, featuring an enchilada that comes with a 2017 Yaris iA.

Actor and restaurateur Danny Trejo.

The event, which offered $1 enchiladas, helped spread the word about the YarisiA, a vehicle that comes with pretty much everything standard, including a seven-inch touch screen, push button start, steering wheel controls, 16-in alloy wheels and remote keyless entry.

There are no packages needed—it really is the whole enchilada.

“When Toyota asked me to host the event at Trejo’s Tacos, I thought it would be a great way to have fun with all our fans, customers, and the people of LA,” said Trejo.

The event supported a digital campaign that will be in flight through May 31—‘The Full Package’ highlights the Yaris iA, which comes fully loaded with standard features, eschewing the traditional upsell mentality of additional packages.

As an alternative for those who really crave a package with their new Yaris iA, Toyota has created a cheeky range of fun, delicious, and somewhat impractical add-ons to choose from.

To view packages, which can only be purchased by new YarisiA owners, click on the below links:

The Full Trim Package
The Thank You Package
The Whole Enchilada Package
The Self Driving Package 
The Min-iA-ture Package 
The Nature Package
The Deluxe Package
The Convertible Package
The +1 Follower Package
The Great Outdoors Package 
The Collector’s Edition Package
The Memes Package

Jun 252015
Ram ProMaster City next to "Chingon" from the movie, Machete.

Ram ProMaster City next to “Chingon” from the movie, Machete.

Austin, TX – Fiat Chrysler Automobiles (FCA) came to town to launch the all-new, 2015 Ram ProMaster City. It’s always nice to attend vehicle launches in Austin. As a local, chances are I won’t get lost on the ride-and-drive.

While it took a while to catch up to Ford, which introduced the Transit Connect in 2009, the compact commercial van market has taken off, gaining three new competitors in the past two years, including the ProMaster City.

New to the United States, it’s based on a tried and true platform for Fiat, the Doblò, which is sold worldwide. Considered one of the largest producers of commercial vehicles, Fiat Professional has more than 110 years of experience.

2015 ProMaster CityThe ProMaster City reflects this history with innovations like 60/40 split rear doors. Rather than block the path to the curbside of the van, the larger door swings open toward the traffic (driver) side of the van, for easier access to larger cargo items. A low step-in height helps too.

Additionally, the ProMaster City includes a sliding door on each side that securely latches in the open position to prevent an accidental closure if the vehicle is parked on a slope.

The front-wheel-drive van handled nicely at the launch, on a course at the Troublemaker Studios lot owned by filmmaker Robert Rodriguez and producer Elizabeth Avellan. I didn’t get a celebrity sighting but it was nice to eat lunch on the set of the TV series, From Dusk Till Dawn, and to check out the actual muscle car driven by actor Danny Trejo (the new spokesman for Dodge) in the movie, Machete, directed by Rodriguez and Ethan Maniquis.

The Ram ProMaster City on the course at Troublemaker Studio.

The Ram ProMaster City Tradesman on the course at Troublemaker Studios.

The van’s unibody design and bi-link rear suspension also improve the ride and handling.

Powered by a 2.4-liter Tigershark I-4 engine and matched to an exclusive nine-speed automatic transmission, the van achieves an EPA estimated city/highway fuel economy of 21/29 miles per gallon.

Ram ProMaster Wagon.

Ram ProMaster Wagon.

It has a payload of 1,883 pounds and the cargo volume adds up to 131.7 cubic feet of space. The cargo width and length of 60.4 inches and 87.2 inches, respectively, allow for good flexibility and configurability. The vertical side panels are upfitter-friendly and simplify the attachment of shelves or storage racks for specialized commercial use. Both cargo volume and payload are best in class.

If needed, a tow package is available giving the van a 2,000-lb. towing capability.

Seating on Ram ProMaster Wagon.

Seating on Ram ProMaster Wagon.

Like its competitors, the ProMaster City also comes in a version for families—a five-seat passenger wagon—as well as the two-seat Tradesman cargo van. Both include two trim levels, Tradesman and Tradesman SLT Cargo Van and Wagon and Wagon SLT, as well as eight different configurations.

On the wagon model, the three-passenger, second-row seating is split 60/40, with each section capable of folding and tumbling forward to expand cargo room.

2015 Ram ProMaster City SLT interiorStandard creature comforts include air conditioning, a tilt and telescoping steering wheel, power windows, and Uconnect AM/FM with media hub with USB and auxiliary input.

Electronic stability control, anti-lock brakes, electronic roll mitigation, Hill-start Assist, trailer-sway damping, brake assist, all-speed traction control,  remote keyless entry, a tire pressure monitor, and side curtain airbags makeup some of the standard safety features.

Families and entrepreneurs will enjoy tooling around town in the Ram ProMaster City.

Pricing for the 2015 ProMaster City Tradesman starts at$24,125. Pricing for the wagon starts at $25,125.