Latino Traffic Report has learned that the communications team at Hyundai Motor America has added Hyundai veteran Brandon Ramirez as the senior group manager of Product Communications. In this role, Brandon is responsible for communicating the attributes of Hyundai’s entire product lineup to traditional and digital media. This includes auto show strategy, new vehicle launches and ongoing content creation for Hyundai vehicles. Brandon reports to Jim Trainor, director of Hyundai’s communications efforts in the United States.
Brandon is transitioning to the communications team from Hyundai’s product planning division, where he worked for the past thirteen years leading product development, market launches and lifecycle management for Hyundai’s lineup of cars, CUVs and alternative-powered vehicles.
His expertise also includes target audience research, analyzing market trends, and serving as company spokesperson to media and other third parties. Brandon also has extensive multicultural experience serving as the chair of Hyundai’s internal “Amigos Unidos” employee group, which is tasked with community engagement and raising culture awareness at Hyundai.
“Brandon is the perfect fit in this role with his in-depth product and industry knowledge, experience as a media spokesperson and the relationships he has throughout the entire organization,” said Trainor. “The addition of Brandon completes the recent reorganization of the PR team that better aligns Hyundai communications with the evolving automotive business, media and digital landscape. We’ve built the communications team of the future that will be able to quickly adapt to changing consumer preferences and media habits, and can help us stay ahead of our competition.”
Prior to Hyundai, Brandon spent several years in product strategy at Mitsubishi Motors North America and was an acquisition analyst at Fairfield Investments. Brandon graduated from California State University, Fullerton with a Bachelor of Arts in Business Administration and earned his Master of Business Administration from the University of San Diego.