Car manufacturers take great pains to select a backdrop for new vehicle launches that help their products stand out. Volvo chose Spain’s Costa del Sol to launch its all-new 2017 Volvo S90 premium four-door coupé. Lucky me and Latino Traffic Report.
According to Anders Robertson, Volvo 90 Series product manager, 150,000 premium sedan leases will mature this year. Volvo hopes the well-timed launch of the S90, plus its styling, technology, and pricing, will encourage lessees to cross-shop and ultimately choose the S90.
Volvo begins by giving its flagship sedan curb appeal with distinctive design cues, specifically, all new tail lights and the T-shaped Thor’s Hammer headlamp design that first premiered on the 2016 XC90 sport utility vehicle.
Competing against brands like Audi, BMW, and Lexus, Volvo offers what no other manufacturer can, a Scandinavian interior that combines luxury with function. For starters, the tablet-shaped nine-inch touchscreen that interfaces with the Sensus infotainment and navigation systems, first introduced on the XC90, reappears on the S90. It’s more than just handsome to look at, it’s one of the easiest systems to operate as it functions similarly to a conventional tablet by sliding your finger to the left, right, up, and down. A cleaning cloth to remove fingerprints is included.
Standard leather seating combined with a power sunroof and unique air vents take the S90 interior up a notch. Instead of thin wood veneers that don’t appear convincingly real on some vehicles, the S90 T6 Inscription that we drove on the launch included chunky Walnut wood accents with a matte finish. I predict that this design cue will get copied, like so many of Volvo’s safety innovations.
In this segment, roominess has its advantages, particularly in the back. Rear legroom on the S90 comes to 35.9 inches.
Another XC90 feature that returns on the new S90 T6 is the 2.0-liter four-cylinder turbo and supercharged powertrain, for which Volvo has received numerous accolades. The power (316 horses and 295 lb.–ft. of torque) and responsive throttle belie the engine’s size, and it doesn’t sound like a four-cylinder either.
Matched to an eight-speed automatic transmission, the S90 T6 should earn an EPA estimated fuel economy of 22 miles per gallon (mpg) in the city and 31 mpg on the highway. On the test-drive en españa, I averaged 22.6 mpg. A 2.0-liter turbocharged four-cylinder will power the T5 Momentum entry-level model.
No discussion of the S90 would be complete without considering safety. Volvo has committed to zero fatalities or serious injuries in one of its vehicles by 2020. To do this requires setting new benchmarks in safety technology. With the S90, Volvo has focused on avoiding large animal collisions. According to Jim Nichols, Volvo product and technology manager, 1.23 million deer strikes occurred last year in the United States. alone, resulting in 200 deaths. Volvo will include its latest technology, the Large Animal Detection system that uses radar to spot deer, moose, etc., and engage automatic braking.
All S90s come with an improved version of Pilot Assist that allows the vehicle to accelerate, decelerate, and come to a complete stop to maintain a safe distance from the car in front, up to speeds of 80 miles per hour (mph). This makes it the first car in the U.S. with standard semi-autonomous technology.
The S90 means to compete, con ganas, in 
the premium sedan segment. Its design, technology, and value give it a definite advantage.
Pricing for the 2017 Volvo S90 T5 Momentum and T6 Inscription starts at $47,945 and $57,245, respectively. A wagon version, the V90, will be available in 2017.
Driving an S90 along Spain’s Costa del Sol wasn’t exactly on my bucket list, well, almost. Visiting Spain was, driving the S90 was just the delicious cereza on top!
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