Competition may not be the mother of invention, but it’s certainly related. In the escalating crossover sport utility vehicle (SUV) market, carmakers have had to get creative when trying to compete. Hyundai opted to approach the challenge from a value perspective when introducing yet another crossover, the Venue, to its lineup. Latino Traffic Report recently got to drive the thrifty little SUV, specifically, the Venue SEL, and while it may be cheapest SUV offered, Hyundai’s certainly not giving it away.
To hold their own, crossovers need to offer what car buyers want, utility combined with the performance of a sedan. Introduced in 2020, the Venue certainly checks this box offering a 60/40 split second-row seat that deploys easily to expose 31.9 cu. ft. of cargo room. Despite being Hyundai’s smallest SUV, its interior as a whole felt roomy, the seats were a striking black and white two-tone and there were creative cubbies for storage like the one pictured (right) under the dash. The ride, however, was a bit bumpy.
For added convenience, a rearview camera, a tilt and telescopic steering wheel with cruise and cruise control, cruise control though not adaptive, remote keyless entry and forward collision avoidance are standard. Initially, getting more comforting technology, like a blind spot monitor, required the Convenience Package but for 2021, it’s now standard on SEL and Denim trim levels. The test model also added a sunroof and leather-wrapped shift knob and steering wheel, as well as the Premium package ($1,750 ) that brought heated fronts seats, LED headlights and taillights, and an eight-inch navigation touchscreen, among other features.
A 1.6-liter, four-cylinder engine with 121 horsepower and 113 ft.-lbs. of torque powers the Venue, matched to a continuously variable transmission. Compact SUVs should also try to be fuel-efficient. The Venue has an EPA estimated fuel economy of 30 miles per gallon (mpg) in the city and 33 on the highway. It averaged 33.8 on the test drive. The test model included Snow, and Drive modes to improve performance but oddly, not an Eco mode to improve fuel efficiency.
Available in three trim levels, S, SEL, and Denim, pricing for the 2021 Venue starts at $19,870. The as-tested price came to $23,405.
Si: As advertised, the Venue offers utility and value in the compact crossover segment.
No: While adding a blind spot monitor as standard equipment on SEL and Denim was a good move, the base model is excluded. Consumers should at least have the chance to purchase this technology.