Latino Traffic Report has learned that Automobili Lamborghini America recently appointed Jiannina Castro to head of public relations, effective immediately. She will be responsible for managing corporate, brand, product, and lifestyle communications for the company across the Americas and will report to Alessandro Farmeschi, chief operating officer, Automobili Lamborghini America.
She joins Automobili Lamborghini after four years within the luxury automotive industry where she was responsible for communications and held senior management roles in partnerships, retail marketing, and events. Prior to this, Castro held roles managing marketing and communications for several global luxury brands including Maserati where she served as director of communications and was responsible for driving the company’s North American communications strategies and plans to increase brand awareness and maximize profitability targets during a period of exponential growth.
Originally from South Florida, Castro holds a bachelor of science in communication from the University of Miami.