What better location is there for revealing a new vehicle than a parking garage? Set against the backdrop of the Miami skyline, the 2017 Rogue made its worldwide debut atop just such a location. Nissan took this opportunity last week at the forty-sixth annual Miami International Auto Show press preview, where the 2017 Sentra SR Turbo was also revealed.
Introduced by Executive Vice President Nissan Motor Co., Ltd. and Chairman, Nissan North America, Inc., José Muñoz (pictured above), the all-new Rogue competes in the compact SUV segment and now reflects Nissan’s design DNA as well as a more upscale interior. New convenience features on the Rogue include an available Motion-Activated Liftgate, the available Nissan Safety Shield technologies, and the first-ever Rogue Hybrid.
Hecho en México, the newest Sentra in the lineup brings a sporty option to a segment that tends to lack appeal beyond the price and fuel efficiency. Powered by a 1.6-liter Direct Injection Gasoline turbocharged engine, both the SR manual and Xtronic versions will have the same starting price, under $22,000 and the ability to upgrade. The SR will also offer important safety features, like a blind-spot monitor and rear cross-traffic alert, even on the six-speed manual version, unlike the Sentra base model, also a six-speed manual, which is sold practically as-is.
Both models should appeal to Latino car buyers who will be integral to their success.
“Nissan is one of the top automotive brands with Hispanic buyers and multicultural buyers in general, fueling Nissan’s current strong sales growth nationwide,” said Muñoz. “Sales to the Hispanic community represent a full 21 percent of Nissan’s total sales, well above the industry average.”
Other interesting reveals included the #PinkBeetle, Volkswagen’s special edition of the 2017 Beetle, offered in a hardtop or convertible version, that will also serve as a fundraiser for breast cancer awareness. As the name implies, its exterior paint is a translucent pink or Fresh Fuchsia Metallic. The Pink Agenda will auction the first model for FAB-U-WISH, a non-profit initiated by breast cancer survivor Giuliana Rancic. Bidding takes place online at Charitybuzz.com/vwpinkbeetle through September 22, 2016.
Hyundai’s new luxury brand, Genesis, launched one its first models, the G90, last month. The G90 also received the Best Luxury Sedan Award at the auto show from Ruedas ESPN. Only the second luxury brand to launch this century, Genesis will continue to do what Hyundai does best, offer more equipment and services than its competitors. Most impressive is the suite of safety features that come standard on the G90 but that still remain options on brands like Audi, BMW, Lexus, and Mercedes-Benz, namely a blind spot monitor, lane keep assist, and a multi-view camera.
Finally, the Southern Automotive Media Association (SAMA) ended the day with its award ceremony, naming the 2017 Alfa Romeo Giulia Quadrifoglio (left) premium midsize sedan the Star of the Show.