MINI USA today announced the appointment of Mark Orlando as Department Head, MINI Sales. Mark has over 12 years of diverse experience within the BMW Group including roles in Sales, Aftersales, Dealer Development and BMW Group University. Orlando replaces Sadir Haji who is appointed Department Head – Regional Sales & Marketing in the Eastern Region where he will assume the leadership responsibilities for all BMW sales, marketing and distribution functions.
Mark joins the MINI USA team from his current role as Area Manager for BMW of North America’s largest market in the country, Northern New Jersey/New York. In his new role, Mark will be responsible for leading the MINI USA Sales team, Aftersales and Regional MINI business in the United States to achieve operational strategies, priorities and initiatives to grow the MINI business.
Throughout his career, Mark has worked closely with BMW AG, Executive and Regional Management along with the Area Teams to develop and implement strategic initiatives to drive dealer performance. Prior to joining the BMW Group, Mark led the North American Operations for a global consulting company focused on improving sales growth, organizational efficiency and increased customer loyalty.
“With the recent launch of the new MINI Hardtop 2 and 4 Door, and several more models on the way, this is a very exciting time for MINI USA,” said David Duncan, Vice President MINI of the Americas. “That’s why we’re thrilled to have Mark join us as Head of Sales at MINI USA. He brings a unique set of skills and great expertise to help drive sales in the US – MINI’s most important single market globally.”
The MINI USA team would like to thank Sadir Haji for his contributions to the MINI brand over the past four years. Prior to his role leading the MINI USA sales team, Sadir was the head of MINI’s Western Region.